Contents
Recognize negative behaviors
- The image of sales persons - why sales persons are often mistrusted.
- Small talk myth - why talking a lot rarely convinces.
The benefits of neuropsychology in sales talks
- Conscious and unconscious parts in a conversation.
- Associated thinking - how does it work?
- Use mirror neurons for your sales pitch.
- Why do we buy at all?
The Neuro Associative Selling® strategy
- Why the attitude of sales persons is so crucial.
- How you can ensure that your customer associates a positive image with you.
- Anchoring sympathy, trust and competence in your customers through neuro-associations.
- Deciphering the customer's thought and decision patterns.
- How customers view their existing solutions critically.
- Associative argumentation - arguing "in the customer's words".
- Separate pretexts from objections - "fair dealing" objections.
- With courage and timing to the decision - unerring closing strategy.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
In this training course you will learn how to
- make a perfect first impression on your customer in less than a minute,
- can generate sympathy regardless of the other person,
- get customers to take a critical look at their existing solutions,
- recognize the real thought patterns and motives of your customer,
- argue with the customer's words,
- confidently use the right time to close the deal and
- increase the success rate of your sales talks.
Methods
The Neuro Associative Selling® strategy requires sales persons to make extensive modifications to their behavior. The new and innovative training concept achieves the necessary paradigm shift in the sales process. The participants abandon unfavorable behaviors and permanently replace them with the right ones.
Learning the right behaviors is trained using case studies in small groups with a maximum of 3 participants. Through a structured process of practical simulations, knowledge building, theoretical input and small group video training using innovative touchpad technology.
Recommended for
sales persons and managers who sell products and services that require sophisticated arguments and want to optimize their conversation skills for difficult situations in solution selling.
Further recommendations for "With neuropsychology to sales success"
Seminar evaluation for "With neuropsychology to sales success"
5639
Start dates and details
Wednesday, 02.07.2025
09:30 am - 5:30 pm
Thursday, 03.07.2025
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 03.02.2026
09:30 am - 5:30 pm
Wednesday, 04.02.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Training is guaranteed to take place- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
About us – The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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