Exclusively for women in technical sales: conducting sales talks

Basics - Women in technical sales

• Special features and pitfalls.
• Women in sales - success factors.

Self-organization - Professional preparation of sales meetings

• Mental and strategic interview preparation.
• Knowing the business objectives and personal motives of business partners, partner benefit analysis and argumentation preparation.
• Strategic alternative: Plan B.

Sales process - opening a conversation, determining requirements, presenting an offer

• counter prejudices and expectations.
• Determining requirements in technical sales - utilizing the advantages of female empathy and flexibility.
• Solution presentation and benefit argumentation - Gender-specific communication, relationship and reporting language.

Price discussions and negotiations - battle or win-win?

• Competition - different effects on women and men.
• Self-confidence - the basis for a good negotiating position.
• Self-marketing - important for self-perception and the perception of others.

Networking - a minority networks

• "Men's evenings" and the like - behavior at sales-related social meetings.
• Relationship management - establishing and using contacts.

Strategies in everyday sales - Successful and confident in the male domain

• The arrogance principle - representing your own interests with determination.
• Territorial thinking - drawing and protecting personal boundaries.
• Perseverance - sales success is an endurance run, not a sprint.