Professional concept work: fast. structured. coherent.

From order clarification to the decision paper

This training is held in German.
In order to convince decision-making bodies, you need to prepare, structure, elaborate and present your decision papers precisely on the basis of professional concept work. These can be project outlines/rough concepts or project concepts/fine concepts, annual or master plans, action plans, business cases or strategy papers, for example. In this training course, you will learn how to clarify an assignment clearly, analyze complex issues quickly and create a high-quality concept for successful concept development - even with very tight deadlines.

Contents

A MUST for all those who want to convince decision makers !

Introduction to professional concept development

  • Quality criteria for professional concepts and decision papers.
  • Initiate projects with decision templates.
  • Use a tried and tested process model.

Clarify orders and goals effectively

  • Clarify and analyze top-down orders.
  • Convince of bottom-up ideas.
  • How to obtain a written order.
  • Define and involve stakeholders.

Targeted information research

  • Quality criteria for researched figures, data and facts.
  • Raise awareness of the issue among stakeholders. 

Building concepts as decision templates

  • Identify starting points for the target concept.
  • From rough concept to detailed concept.
  • Develop decision alternatives.
  • Find the appropriate structure and level of detail.
  • Define hard economic and soft qualitative evaluation criteria.

Target group-oriented argumentation

  • Finding suitable benefit arguments for different target groups.
  • Use facts and emotions to argue precisely for different target groups, e.g. board members, middle management and employees or works council/PR.
  • Justify the strategic relevance.

Create convincing presentations

  • Visualize the structure of the presentation with storyboards
  • Create a suspenseful arc with a suitable story.
  • Structure your presentation with the "red thread" as a storyline.
  • Present effectively with key messages and visualization.

Checklists with practical tips - best practices

  • Checklist: Keeping time pressure under control.
  • Checklist: Possible applications of AI in concept work
  • Checklist: Avoiding pitfalls and stumbling blocks - increasing your chances of approval.
  • Checklists: visualization, writing rules, test questions at the end.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

You learn,

  • what makes convincing concepts,
  • which procedure is expedient for the creation of concepts,
  • why clarifying the brief is an early success factor for any professional concept development,
  • concepts - from a "quick presentation by tomorrow" to "major concept development over several months",
  • Visualize important things,
  • to convey the greatest possible benefit to your target groups and
  • which "classic" mistakes should be avoided at all costs.

Methods

Technical input, case studies and group work, conceptual work on topics brought along, best practices, intensive exchange of experience, workshop atmosphere.

Recommended for

Specialists from all areas and managers at all levels; anyone who wants to make their conceptual work on strategic and operational future topics more professional.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Professional concept work: fast. structured. coherent."

Attendees comments

"I particularly liked the trainer's expertise and the scope of the teaching material. All my expectations were met."

Kai-Uwe Suppé
Continental Tires Germany GmbH

"I can recommend the training due to the very experienced and competent trainers."

Verena Fusari
Research Center Jülich

"The structure of the content ran like a red thread through the concept work process, with a lot of things building on each other. This made it easy to grasp."

Tim Knoblauch
SelectLine Software GmbH

"I particularly liked the clear structure and the openness to questions and comments."

Jehona Rama
MHP Management- und IT-Beratung GmbH

"I particularly liked the clear and understandable structure."

Peter Quast
Krombacher Brewery

"The added value for day-to-day work is there. I particularly liked the interactions in the group."

Marlitt Rackwitz
AOK Plus KdöR

"The process and organization were great. The concepts are helpful in project preparation. "

Sandy Paries
Berliner Stadtwerke GmbH

Seminar evaluation for "Professional concept work: fast. structured. coherent."

4.5 from 5
with 784 reviews
training content:
4.4
Content comprehensibility:
4.5
Practical relevance:
4.2
Trainer expertise:
4.8
Participant orientation:
4.6
Method variety:
4.4

 

IDGs and SDGs

 

Learning and shaping a sustainable future

Being able to analyze complex issues and visualize important information are future skills that you will learn in this training , among others. According to our partner, the Inner Development Goals Initiative (IDGs), you will also be contributing to a sustainable future. The IDGs have scientifically and globally identified the future skills needed to achieve the United Nations Sustainable Development Goals (SDGs). What exactly does that mean? Find out more.

 

On-site training together
Booking number
5691
€ 1.590,- plus VAT
2 days
in 11 locations
13 Events
German
In-person trainings
Joint online training
Booking number
32072
€ 1.590,- plus VAT
2 days
Online
7 Events
German
Live online events
Train several employees internally
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05.06.2025
Live-Online
Booking number: 32072
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
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Days & Times
2 days
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Thursday, 05.06.2025

09:30 am - 5:30 pm

Friday, 06.06.2025

09:00 am - 4:30 pm

23.06.2025
Wiesbaden
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Mercure Hotel Wiesbaden City
Mercure Hotel Wiesbaden City
Bahnhofstr. 10, 65185 Wiesbaden
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Monday, 23.06.2025

09:30 am - 5:30 pm

Tuesday, 24.06.2025

09:00 am - 4:30 pm

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The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

28.07.2025
Düsseldorf
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Novotel City West
Novotel City West
Niederkasseler Lohweg 179, 40547 Düsseldorf
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Monday, 28.07.2025

09:30 am - 5:30 pm

Tuesday, 29.07.2025

09:00 am - 4:30 pm

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The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

15.09.2025
Stuttgart
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Holiday Inn
Holiday Inn
Mittlerer Pfad 25-27, 70499 Stuttgart
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Monday, 15.09.2025

09:30 am - 5:30 pm

Tuesday, 16.09.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

29.09.2025
Live-Online
Booking number: 32072
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
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Days & Times
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Monday, 29.09.2025

09:30 am - 5:30 pm

Tuesday, 30.09.2025

09:00 am - 4:30 pm

16.10.2025
Berlin
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Mercure Hotel Berlin Tempelhof
Mercure Hotel Berlin Tempelhof
Hermannstraße 214-21, 12049 Berlin
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Thursday, 16.10.2025

09:30 am - 5:30 pm

Friday, 17.10.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

27.10.2025
Live-Online
Booking number: 32072
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
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Monday, 27.10.2025

09:30 am - 5:30 pm

Tuesday, 28.10.2025

09:00 am - 4:30 pm

06.11.2025
Mannheim
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Mercure Hotel am Rathaus
Mercure Hotel am Rathaus
F7, 5-13, 68159 Mannheim
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Thursday, 06.11.2025

09:30 am - 5:30 pm

Friday, 07.11.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

19.11.2025
Hamburg
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Best Western Plus Hotel Böttcherhof
Best Western Plus Hotel Böttcherhof
Wöhlerstr. 2, 22113 Hamburg
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Wednesday, 19.11.2025

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Thursday, 20.11.2025

09:00 am - 4:30 pm

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The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

09.12.2025
Düsseldorf/Hilden
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PLAZA-Hotel Hilden GmbH
PLAZA-Hotel Hilden GmbH
Schwanenstrasse 27, 40721 Düsseldorf/Hilden
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Tuesday, 09.12.2025

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Wednesday, 10.12.2025

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

16.12.2025
Live-Online
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Tuesday, 16.12.2025

09:30 am - 5:30 pm

Wednesday, 17.12.2025

09:00 am - 4:30 pm

21.01.2026
Munich
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Holiday Inn Unterhaching
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Inselkammerstraße 7-9, 82008 Munich
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Wednesday, 21.01.2026

09:30 am - 5:30 pm

Thursday, 22.01.2026

09:00 am - 4:30 pm

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The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

02.02.2026
Live-Online
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Monday, 02.02.2026

09:30 am - 5:30 pm

Tuesday, 03.02.2026

09:00 am - 4:30 pm

09.03.2026
Berlin
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SANA Hotel
SANA Hotel
Nürnberger Straße 33, 10777 Berlin
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Monday, 09.03.2026

09:30 am - 5:30 pm

Tuesday, 10.03.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

23.04.2026
Stuttgart
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€ 1.590,- plus VAT.
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Holiday Inn
Holiday Inn
Mittlerer Pfad 25-27, 70499 Stuttgart
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Thursday, 23.04.2026

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Friday, 24.04.2026

09:00 am - 4:30 pm

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The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

04.05.2026
Live-Online
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Course
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Monday, 04.05.2026

09:30 am - 5:30 pm

Tuesday, 05.05.2026

09:00 am - 4:30 pm

02.06.2026
Hamburg
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€ 1.590,- plus VAT.
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Venue
Holiday Inn Hamburg - City Nord
Holiday Inn Hamburg - City Nord
Kapstadring 2A, 22297 Hamburg
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Tuesday, 02.06.2026

09:30 am - 5:30 pm

Wednesday, 03.06.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

08.07.2026
Düsseldorf
Booking number: 5691
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Novotel City West
Novotel City West
Niederkasseler Lohweg 179, 40547 Düsseldorf
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Wednesday, 08.07.2026

09:30 am - 5:30 pm

Thursday, 09.07.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

24.08.2026
Live-Online
Booking number: 32072
€ 1.590,- plus VAT.
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Course
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We use various software to conduct our online events.
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Monday, 24.08.2026

09:30 am - 5:30 pm

Tuesday, 25.08.2026

09:00 am - 4:30 pm

15.09.2026
Frankfurt a. M./Bad Homburg
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Venue
Steigenberger Hotel
Steigenberger Hotel
Kaiser-Friedrich-Promenade 69-75, 61348 Frankfurt a. M./Bad Homburg
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Tuesday, 15.09.2026

09:30 am - 5:30 pm

Wednesday, 16.09.2026

09:00 am - 4:30 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

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Booking number: 5691
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Booking number: 32072
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
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