Reporting: providing targeted information - convincing management

Reporting - the situation

• Which reports are created?
• Who is reported to and at what frequency?
• What expectations and demands do the recipients have?

The aim of the report as a key success factor

• Which statement is the focus of the report?
• Formulate goal, topic and message.
• What is the aim of the: controller?

Management-oriented annual reports

• What does the management want to read?
• Complete and clear information for management - but how?
• The conflict: What does the management want to read and what data do I have?
• The one-pager as a challenge.
• Graphs and charts - a direct comparison of pros and cons.
• Self-reporting - a solution to all problems?

Structuring and realizing tables and diagrams

• Not every picture is worth a thousand words.
• Various comparisons and their graphical representation.
• Principles of structuring.
• Less is more!
• Does it have to be three-dimensional?
• Develop standard reports.

Present - convey - convince

• How does the reader process facts and figures?
• It bears repeating! But without being boring!
• Use the 4 understanding makers.
• A must: recipient-oriented tailoring of reporting.