Basic negotiation training
Know-how and methods for your successful negotiations
Contents
Negotiating – What is it all about?
- How to win people over to your idea, product, or proposal.
- Define negotiation objectives.
- Prepare and plan negotiations (MAMA principle, BATNA).
- Benefits for the negotiation partners.
Negotiating is relationship work
- The relationship account: Invest in your relationships!
- Build and foster trust.
- Put yourself in the other party's shoes and understand their motives.
- Emotional intelligence: Recognizing, regulating, and responding effectively to emotions.
Negotiation styles and strategies
- An overview of the five basic forms of negotiation styles: characteristics, opportunities, risks.
- The Harvard approach: firm on the issue, soft on the person
- Limits of cooperation: Why lazy compromises are the root of many evils.
Conversation techniques for successful negotiation
- He who asks, leads: Lead to the solution - not to the problem!
- Active listening .
- The bait must appeal to the fish, not the angler – benefit-oriented communication and argumentation strategies
- Metacommunication as a control element.
The key to successful negotiations: yourself
- Self-control before conversation control!
- Self-reflection and lessons learned.
- Pattern interruption: If you want what you've never had, do what you've never done.
- Embodiment: Negotiating has much more to do with the body than with the head.
Practical simulation with cases from your everyday working life
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You use conversation and negotiation techniques to achieve your goals in an active, cooperative, and flexible manner.
- Your negotiations are well prepared and your goals are clearly defined.
- You will learn what you can do to help negotiations achieve a result that satisfies everyone involved.
- In the future, you will be able to act flexibly and solution-oriented in various conversation and negotiation situations.
- You can distinguish between basic negotiation styles and learn about your own behavior patterns.
- You will learn how your own communication style affects the overall course of a negotiation.
Methods
Expert input, role plays plus feedback, practical simulations with evaluation, discussions, observation from a meta-position, transfer considerations.
Recommended for
Specialists and managers and all employees who want to lay the foundations for successful negotiation.
Questions about the seminar content
Especially when time pressure, hierarchies, or strong opposing positions come into play, it’s crucial not only to react spontaneously but also to remain composed. This training you become more aware of your own role in negotiations and better manage your responses. You’ll also learn how to prepare for negotiations, clearly define your goals, and remain capable of taking action by using appropriate communication techniques. This will allow you to remain calm even in tense situations, present your arguments in a more structured way, and advocate for your interests without coming across as unnecessarily confrontational.
Many negotiations aren’t one-time events; rather, they shape future collaboration with customers colleagues. That’s why this training shows you that successful negotiation is always about building relationships. You’ll learn how to build trust, better understand the other side’s perspective, and recognize the motives behind their positions. This will enable you to strive for outcomes that are not only accepted in the short term but are also sustainable in the long term.
In situations like these, it helps not to immediately get into a power struggle. In this training, you’ll learn the right communication techniques to shift the focus from rigid positions to interests, benefits, and possible solutions. Active listening, asking good questions, and benefit-oriented reasoning are particularly important here. When you understand what really matters to the other side, you can make better suggestions and open up new options.
A half-hearted compromise may seem convenient at first, because both sides appear to get something out of it. In practice, however, important interests often remain unresolved. This can later lead to frustration, renegotiations, or poor cooperation. That’s why, in training, you’ll learn to better recognize such risks and to strive not just for any agreement, but for a sustainable solution. Among other things, the principle of staying focused on the issue at hand while treating the other person with respect will help you do this.
Emotions are a natural part of negotiations, especially when money, responsibility, resources, expectations, or recognition are at stake. In training to be more aware of emotions in yourself and others and to respond to them appropriately. This doesn’t mean suppressing your feelings, but rather preventing them from uncontrollably dictating the course of the conversation. Through self-control, shifting perspectives, and mindful communication, you can avoid escalations and remain solution-oriented even when dealing with difficult topics.
9648
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Basic Negotiation Training"
Start dates and details

Monday, 14.09.2026
09:00 am - 6:00 pm
Tuesday, 15.09.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, 20.10.2026
09:00 am - 6:00 pm
Wednesday, 21.10.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 02.11.2026
09:00 am - 6:00 pm
Tuesday, 03.11.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 23.11.2026
09:00 am - 6:00 pm
Tuesday, 24.11.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 14.12.2026
09:00 am - 6:00 pm
Tuesday, 15.12.2026
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 03.02.2027
09:00 am - 6:00 pm
Thursday, 04.02.2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 25.02.2027
09:00 am - 6:00 pm
Friday, 26.02.2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 08.03.2027
09:00 am - 6:00 pm
Tuesday, 09.03.2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, April 8, 2027
09:00 am - 6:00 pm
Friday, April 9, 2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, June 2, 2027
09:00 am - 6:00 pm
Thursday, June 3, 2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, June 28, 2027
09:00 am - 6:00 pm
Tuesday, June 29, 2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, July 8, 2027
09:00 am - 6:00 pm
Friday, July 9, 2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Tuesday, August 10, 2027
09:00 am - 6:00 pm
Wednesday, August 11, 2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, September 27, 2027
09:00 am - 6:00 pm
Tuesday, September 28, 2027
09:00 am - 4:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.