training
This training is held in German.
consumers obtain information via different communication channels. And they buy via different sales channels. In this training , you will learn how to successfully address your target groups with an omnichannel approach across the entire customer journey and with the right customer touchpoints. You will learn how to optimally coordinate all communication and sales channels in terms of the customer experience. You will gain practical knowledge for integrated multi-channel approaches in marketing and insights into holistic brand management.
Contents
Omnichannel excellence
- Omnichannel understanding & conception.
- Omnichannel target groups & customers.
- Omnichannel channel integration & design.
Omnichannel strategy
- Prerequisites for a strategic omnichannel approach.
- Opportunities for marketing and sales through CRM, AI and big data.
- Optimization of processes and structures for marketing marketing.
Omnichannel elements
- Customer touchpoints for analog and digital customer contact.
- Customer journey for personalized customer communication.
- Customer experience as a WOW experience for customer acquisition and retention.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You will learn in this one-day training:
- Where the starting points for a successful multi-channel strategy and the challenges of an omnichannel approach in marketing and sales lie.
- How to take advantage of integrated multi-channel marketing and sales.
- The differences between multichannel, cross-channel and omnichannel.
Methods
Trainer input on omnichannel strategy and practice, best-practice case studies from corporate, consulting and agency practice, discussion and tips on omnichannel service providers.
Recommended for
Specialists and managers from the areas of strategy, marketing, product management, PR/corporate communications, sales/distribution; management.
Further recommendations for "marketingmarketing"
Attendees comments
"I can recommend the training because of the great lecturer and the smooth process. The learning content was sent on time in advance, all content and information was easy to find in the personal learning environment, and contact persons were also named."
Dr. Mariella Neuhäuser
BRAND GMBH + CO KG
Seminar evaluation for "marketingmarketing"
4.7 from 5
with 42 ratings
training content:
4.8
Content comprehensibility:
4.9
Practical relevance:
4.3
Trainer expertise:
5
Participant orientation:
4.8
Method variety:
4.7
Joint online training
Start dates and details
24.09.2025
Live-Online
Booking number:
32328
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Wednesday, 24.09.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
19.12.2025
Live-Online
Booking number:
32328
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Friday, 19.12.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
27.03.2026
Live-Online
Booking number:
32328
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Friday, 27.03.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32328
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
1 day
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32328
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
1 day
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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