Self-marketing for managers

The importance of self-marketing

• Self-marketing as a career building block for professional development.
• Supportive and inhibiting attitudes.
• The impact and importance of goals for self-marketing.
• Who am I doing self-marketing for?

What defines my "me brand"?

• What are my strengths and talents, and what are my weaknesses?
• Clarification of self-image and external image.
• Developing an individual value compass.
• What makes me different from the others?
• Develop your own "brand".

Optimize your own appearance

• How can I learn charisma?
• Self-presentation and reduction of impact blocks.
• Realization of a role and transgression of one's own role patterns.
• Flexibility in situations and different roles.

Personal Performance

• The ABC of body language.
• Body awareness and body expression.
• Reflect on and change your own body patterns.

Non-verbal status signals

• Recognize the signals of superiority and inferiority.
• Draw boundaries, accept boundaries, shift boundaries.
• Dare to be close, keep your distance.
• Just demonstrating strength or also showing weakness?

Stage laws

• Authenticity and staging - an apparent opposition.
• Secrets of acting techniques and stage laws.
• Speaking effectively.

Storytelling

• Basic pattern of successful stories.
• Generate emotions.
• Crises and turning points.