Contents
The importance of self-marketing
- Self-marketing as a career building block for professional development.
- Supportive and inhibiting attitudes.
- The impact and importance of goals for self-marketing.
- Who am I doing self-marketing for?
What defines my "me brand"?
- What are my strengths and talents, and what are my weaknesses?
- Clarification of self-image and external image.
- Developing an individual value compass.
- What makes me different from the others?
- Develop your own "brand".
Optimize your own appearance
- How can I learn charisma?
- Self-presentation and reduction of impact blocks.
- Realization of a role and transgression of one's own role patterns.
- Flexibility in situations and different roles.
Personal Performance
- The ABC of body language.
- Body awareness and body expression.
- Reflect on and change your own body patterns.
Non-verbal status signals
- Recognize the signals of superiority and inferiority.
- Draw boundaries, accept boundaries, shift boundaries.
- Dare to be close, keep your distance.
- Just demonstrating strength or also showing weakness?
Stage laws
- Authenticity and staging - an apparent opposition.
- Secrets of acting techniques and stage laws.
- Speaking effectively.
Storytelling
- Basic pattern of successful stories.
- Generate emotions.
- Crises and turning points.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how to effectively present your strengths, talents, skills and achievements in the right light while remaining authentic and confident.
- You will learn how to create an unmistakable image.
- You formulate your ideas and goals effectively to the outside world.
- You receive feedback on your public image and optimize it according to the situation.
- You know the potential of your body language and use it in a targeted manner.
- You will discover the diversity of your roles and successfully assert yourself as a manager.
- You will learn how the laws of the stage work and apply them to your everyday working life.
- They inspire and move with successful stories.
- You develop an individual strategy for your self-marketing.
Methods
Interactive workshops, individual and group work, role plays, feedback, perception exercises, theoretical input.
Recommended for
Entrepreneurs, managers at all levels, project and team leaders, employees with management responsibilities who want to build a clear profile in the company and in competition and show their talents and skills in the right light.
Further recommendations for "Self-marketing for managers"
Attendees comments
"There were lots of practical exercises, which made the training very entertaining."
Seminar evaluation for "Self-marketing for managers"
7887
33484
Start dates and details
Wednesday, 03.09.2025
09:00 am - 6:00 pm
Thursday, 04.09.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Incl. pocket guide "Body language".
Thursday, 13.11.2025
09:00 am - 6:00 pm
Friday, 14.11.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Incl. pocket guide "Body language".
Thursday, 19.03.2026
09:00 am - 6:00 pm
Friday, 20.03.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Incl. pocket guide "Body language".
Wednesday, 15.04.2026
09:00 am - 6:00 pm
Thursday, 16.04.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Incl. pocket guide "Body language".
Monday, 08.06.2026
09:00 am - 6:00 pm
Tuesday, 09.06.2026
09:00 am - 4:30 pm
Incl. pocket guide "Body language".
Thursday, 10.09.2026
09:00 am - 6:00 pm
Friday, 11.09.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Incl. pocket guide "Body language".
Training is guaranteed to take placeThe participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Incl. pocket guide "Body language".
Incl. pocket guide "Body language".
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Munzinger Str. 9
79111 Freiburg
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
