Sales controlling I: Understand - build - use

What is sales controlling?

• Why it matters: Focus on the goals and tasks of sales controlling.
• This is how sales controlling fits into your organization.
• How to develop smart sales concepts—including appropriate control variables.

Using key figures wisely

• From visitor numbers to customer profitability: what do the figures really tell us?
• Sustainable management made easy: balanced scorecards explained and implemented.
• Identify weaknesses and optimize processes—all with the help of your KPIs.

customers understand your customers 

• Minimize risks, maximize potential: How to analyze your customer structure correctly.
• customers the value of your customers – both strategically and financially.

Smart control of sales regions

• Deploy your field staff effectively—without breaking the budget!
• Create sales reports that get straight to the point.
• Implement forecasting with method and without pitfalls.

Develop your individual concept

• After the training , you training exactly which tools work best and when, and how to use them optimally.