Writing everyday texts, business texts & user texts simply more convincingly

The workshop with the tricks for better texts

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This training is held in German.

Rejection, offer or order, report, draft resolution or confirmation, data sheet, invitation or reminder: write briefly, clearly and in a reader-friendly way. Whether customer, colleague or supplier - it is crucial that your reader understands you. And quickly. Learn how to achieve this. And you can put everything you learn into practice straight away. So you'll take away a lot of knowledge and at least one text that will make your day-to-day job easier.

Practical - participant-oriented - up-to-date

Anyone can write. But nobody likes to read it.

Officialese, blah blah blah, gibberish - what exactly is the problem?
2 handfuls of craftsmanship, 1 pinch of psychology.
Comprehensibility is good, effectiveness is better: the most important aspects of the Dialog Method®.

With method and feeling to successful texts

Step by step: helps you and your readers.
Good preparation is half the battle: first think briefly, then just do it.
Quick help against writer's block.
Easy to use and reliable in their effect: practical style tools.
Simple language is more intelligent. Just have the courage.

Formulate business correctly, reader-oriented and smartly

e-mail, letter, WhatsApp: the best medium for your readers.
e-mail: striking the right tone, externally and internally.
Draw your readers into your text: Questions, bulleted lists and other tricks.
Reader-oriented: from "we" to "you".
Clichés, phrases, idioms - a life preserver?

How your text works

You will receive direct feedback, concrete suggestions for improvement and qualified arguments.
You recognize your personal problem areas - and what you can do about them.
You decide what you want to change and develop your personal checklist.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

You know how to systematically create engaging and reader-friendly texts.
You know what shapes the style of copywriting and which style has which effect.
You can apply your knowledge: in your job, your industry, your media.
You'll have more success with your texts - and more fun writing them.

trainer

Julia Epstein

Thomas Wahl-Jepsen

Methods

Trainer input, good and bad text examples, discussion and exchange of experiences, exercises and above all: group work on your own texts.

Please bring a laptop and your own texts.

Recommended for

Specialists and managers as well as all employees who want to write their texts in a more reader-friendly, accurate and convincing way.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

2 days

In-person or Online

Request

Ratings and feedback from our participants

4.7

77 Ratings

training content:

4.7

Content comprehensibility:

4.8

Practical relevance:

4.6

Trainer expertise:

Participant orientation:

4.9

Method variety:

4.8

Katja Hauser

Confirmed participation

SkodaAuto Germany GmbH

I can recommend the training because of the very high learning success.

Stephanie List

Confirmed participation

markenzeichen GmbH

I particularly liked the fact that every question was dealt with individually.

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