Basic training in distribution and sales
The basics for sales beginners
Contents
Basics
- Delimitation: distribution and sales.
- Distribution and sales strategies.
- AI in the sales and distribution process.
Self-organization for sales persons
- Plan and organize your day-to-day sales professionally.
- Target and priority management as a prerequisite for sales success.
- Effective customer processing and an increase in "sales-active time".
Communication and sales psychology
- Competencies as a "target profile": requirements in personal selling.
- Motivation factor "basic mental attitude".
- GRID behavioral grid: basic positions, attitudes and win-win strategy.
- Human orientation versus factual orientation.
- Empathy and adaptability: concept of "customer typology".
Conducting target-oriented sales talks
- Methodical preparation for customer contact.
- Guidelines for the sales and advisory meeting.
- Telephone contact (making appointments etc.).
- Opening the conversation: Building a positive relationship.
- Body language: non-verbal signals in dialog and personal impact.
- Needs and motive analysis: questioning technique and active listening.
- Active sales conversations and effective presentations.
- Sales rhetoric, customer-oriented communication.
- Advantage and benefit argumentation.
- Argumentation in dealing with objections.
- Active (conversation/sales) closing techniques.
- Important measures after the sales talk.
Offer management
- Pre-offer discussion, offer preparation and offer tracking.
Mastering special situations
- Behavior in complaint and grievance meetings.
- Customer recovery: Activation of inactive customers.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will learn the essential tasks involved in the sales process and how to organize yourself.
- You will train conversation and argumentation techniques for customer-oriented and sales-oriented conversations.
- You will gain confidence in dealing with different types of customers and learn how to behave professionally and competently.
- You increase your efficiency and effectiveness in your sales activities and thus also the rate of sales closures.
- You will receive numerous practical tips, checklists and tools to support you in your daily sales work.
Methods
The findings from the case studies are translated into the participants' sales practice through the use of checklists. In order to increase the learning success, there is an alternation of group work, role plays and individual work, trainer feedback, short presentations and discussion.
Recommended for
newcomers to sales, career changers, sales engineers and sales technicians . sales persons in the field and inside salespeople with little or no practical experience and practitioners who want to optimize their sales activities.
Questions about the training content
Because successful sales activities involve more than just pleasant conversations. During the training, you will learn how a professional sales process is structured and how to organize yourself in a structured manner. This will provide you with clarity for your daily sales activities, ensure greater efficiency when working with customers, and significantly increase your chances of success when closing deals.
Planning and prioritization are crucial to ensure that you not only work, but also work effectively. In the training, you will practice goal and priority management, which will help you maximize your active sales time. This will enable you to focus on tasks that directly generate deals and sales, rather than wasting time on ineffective activities.
Good communication skills are the key to sales success. In this training course, you will learn techniques for targeted needs analysis, active listening, and customer-oriented argumentation. This will help you identify customer needs, present suitable solutions, and thereby significantly increase your closing rate.
During training, you will learn how to ask specific questions and listen actively. This will provide you with valuable information about your customers' expectations. You can use this information to tailor your offers and address objections at an early stage. This will make your counterpart feel understood, which builds trust and speeds up sales decisions.
Selling requires mental strength. After this training, you will reflect on your basic attitude, recognize obstructive patterns, and develop a positive, solution-oriented attitude. This inner strength will help you stay motivated even in difficult phases and consistently pursue your goals.
2799
Further recommendations for "Basic training distribution and sales"
Further recommendations for "Basic training distribution and sales"
Start dates and details
Tuesday, 24.03.2026
09:00 am - 5:00 pm
Wednesday, 25.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 16.04.2026
09:00 am - 5:00 pm
Friday, 17.04.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 06.05.2026
09:00 am - 5:00 pm
Thursday, 07.05.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 21.05.2026
09:00 am - 5:00 pm
Friday, 22.05.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 02.06.2026
09:00 am - 5:00 pm
Wednesday, 03.06.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 15.07.2026
09:00 am - 5:00 pm
Thursday, 16.07.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 30.07.2026
09:00 am - 5:00 pm
Friday, 31.07.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 03.09.2026
09:00 am - 5:00 pm
Friday, 04.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 08.09.2026
09:00 am - 5:00 pm
Wednesday, 09.09.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 15.10.2026
09:00 am - 5:00 pm
Friday, 16.10.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 03.11.2026
09:00 am - 5:00 pm
Wednesday, 04.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 26.11.2026
09:00 am - 5:00 pm
Friday, 27.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 10.12.2026
09:00 am - 5:00 pm
Friday, 11.12.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 27.01.2027
09:00 am - 5:00 pm
Thursday, 28.01.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 23.02.2027
09:00 am - 5:00 pm
Wednesday, 24.02.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 16.03.2027
09:00 am - 5:00 pm
Wednesday, 17.03.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
