Blended learning
This blended learning is held in German.
The marketing landscape is changing rapidly and consumers are more informed than ever - thanks in part to AI. Professional marketing management is essential to successfully stand out from the competition and survive in the market in the long term. This training course offers you in-depth knowledge and a comprehensive insight into the latest trends: from strategic marketing planning and effective marketing communication and tools to AI-supported Online-Marketing. You will learn how to select and manage agencies and how to develop KPI-oriented touchpoints in dynamic customer journeys - even with manageable budgets.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Module 1: Classroom training
3 days
marketing: from analysis, strategy and conception to controlling
marketing: from analysis, strategy and conception to controlling
- Strategic marketing: from the concept to the marketing plan.
- Marketing analyses as the basis for marketing strategy and planning.
- Strategic marketing planning in the context of digitalization and AI.
- Qualitative and quantitative market research, marketing controlling and KPIs as well as performance measurement.
- Analog and digital marketing tools and channels.
- Operational and strategic cooperation with agencies as well as efficiency optimization in marketing through marketing automation and AI.
- Trends in marketing (including marketing marketing, ChatGPT and ChatBots, Metaverse and AI, brand safety and brand communities, social selling and social commerce).
Module 2: E-Learning
approx. 2 hours
Using artificial intelligence in everyday work
Module 3: Classroom training
2,5 days
Online marketing, content and social media marketing, KPIs & AI
Online marketing, content and social media marketing, KPIs & AI
- Customer journey mapping - the touchpoints of the future.
- Digital channels
- Competitive analysis with AI as strategic input.
- Distribution of roles: internal / external / AI.
- Content strategy & formats
- Snackable vs. long-form content.
- AI-fixed content vs. scalable content.
- GPTs and AI agents.
- Implementation and control with KPIs & analytics.
- Social media.
- Analysis and optimization
- AI visibility and SEO.
- Legal aspects.
- Outlook - The marketing department of the future.
Module 4: Coaching
approx. 1.5 hours
Practice coaching
Practice coaching
You will receive coaching (by telephone or digitally) to discuss and answer individual/company-specific questions from the:die trainer on a topic of your choice:
1. marketing: from analysis, strategy and conception to controlling or
2. online marketing, content and social media marketing, KPIs & AI
Module 5: E-examination
75 minutes
Contents
Now 1 day longer - even more practice, the latest trends & AI!
Training: marketing: from analysis to strategy and conception to controlling
- Strategic marketing: from the concept to the marketing plan.
- Marketing analyses as the basis for marketing strategy and planning.
- Strategic marketing planning in the context of digitalization and AI.
- Qualitative and quantitative market research, marketing controlling and KPIs as well as performance measurement.
- Analog and digital marketing tools and channels.
- Operational and strategic cooperation with agencies as well as efficiency optimization in marketing through marketing automation and AI.
- Trends in marketing (including marketing marketing, ChatGPT and ChatBots, Metaverse and AI, brand safety and brand communities, social selling and social commerce).
E-learning: using artificial intelligence in everyday working life
Training: Online marketing, content and social media marketing, KPIs & AI
- Customer journey mapping - the touchpoints of the future.
- Digital channels
- Competitive analysis with AI as strategic input.
- Distribution of roles: internal / external / AI.
- Content strategy & formats.
- Snackable vs. long-form content.
- AI-fixed content vs. scalable content.
- GPTs and AI agents.
- Implementation and control with KPIs & analytics.
- Social media.
- Analysis and optimization.
- AI visibility and SEO.
- Legal aspects.
- Outlook - The marketing department of the future.
Practice coaching
Final exam: You document your expertise with the e-exam.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Benefit
- You are able to carry out market analyses, define target groups and segment the market in a targeted manner.
- You have mastered the relevant marketing tools and strategies to successfully establish your brand.
- You know the central methods of marketing planning and can apply them in practice.
- You can independently create and successfully implement marketing concepts.
- You have in-depth knowledge of modern marketing communication and can strategically plan, manage and evaluate both online and offline campaigns.
- You know how to plan Online-Marketing(with AI), implement and analyze projects and gain insights into current trends such as AI-driven editorial planning and content production, social media, AI visibility and SEO as well as digital KPIs and web analytics.
- You know how to cooperate professionally with agencies - from creating briefings and drafting contracts to evaluating performance.
- You are able to analyze and evaluate communication in terms of both content and design.
Please bring your WLAN-enabled laptop with you!
Methods
Trainer input, case studies & exercises, use and check of AI tools, live AI demos, discussion & exchange of experiences, e-learning.
The following third-party tool can be used in the event:
Recommended for
Specialists from the areas of marketing, corporate communications and PR as well as (lateralnewcomers / specialists and managers from non-marketing areas (e.g. product management, sales or IT).
Final examination
Final examination
After the training, you will take a written e-exam. To save you travel costs and time, you can take it on your computer at home or at work. You will be tested on the training content of the two face-to-face modules (time required: approx. 75 minutes). After successfully passing the final exam, you will receive the recognized certificate of the Haufe Akademie and the Mannheim University of Applied Sciences for Managementcertified marketing Manager:in".
Further recommendations for "certified marketing Manager:in"
Module 1: Online training
3 days
marketing: from analysis, strategy and conception to controlling
marketing: from analysis, strategy and conception to controlling
- Strategic marketing: from the concept to the marketing plan.
- Marketing analyses as the basis for marketing strategy and planning.
- Strategic marketing planning in the context of digitalization and AI.
- Qualitative and quantitative market research, marketing controlling and KPIs as well as performance measurement.
- Analog and digital marketing tools and channels.
- Operational and strategic cooperation with agencies as well as efficiency optimization in marketing through marketing automation and AI.
- Trends in marketing (including marketing marketing, ChatGPT and ChatBots, Metaverse and AI, brand safety and brand communities, social selling and social commerce).
Module 2: E-Learning
approx. 2 hrs.
Using artificial intelligence in everyday work
Module 3: Online training
2,5 days
Online marketing, content and social media marketing, KPIs & AI
Online marketing, content and social media marketing, KPIs & AI
- Customer journey mapping - the touchpoints of the future.
- Digital channels
- Competitive analysis with AI as strategic input.
- Distribution of roles: internal / external / AI.
- Content strategy & formats
- Snackable vs. long-form content.
- AI-fixed content vs. scalable content.
- GPTs and AI agents.
- Implementation and control with KPIs & analytics.
- Social media.
- Analysis and optimization
- AI visibility and SEO.
- Legal aspects.
- Outlook - The marketing department of the future.
Module 4: Coaching
approx. 1.5 hours
Practice coaching
Practice coaching
You will receive coaching (by telephone or digitally) to discuss and answer individual/company-specific questions from the:die trainer on a topic of your choice:
1. marketing : from analyses to strategy and conception to controlling or
2. Online marketing , content and social media marketing , KPIs & AI
Module 5: E-examination
75 minutes
Contents
Now 1 day longer - even more practice, the latest trends & AI!
Module 1: Classroom training (3 days)
marketing: from analysis, strategy and conception to controlling
- Strategic marketing: from the concept to the marketing plan.
- Marketing analyses as the basis for marketing strategy and planning.
- Strategic marketing planning in the context of digitalization and AI.
- Qualitative and quantitative market research, marketing controlling and KPIs as well as performance measurement.
- Analog and digital marketing tools and channels.
- Operational and strategic cooperation with agencies as well as efficiency optimization in marketing through marketing automation and AI.
- Trends in marketing (including marketing marketing, ChatGPT and ChatBots, Metaverse and AI, brand safety and brand communities, social selling and social commerce).
Module 2: Self-study phase (2 hours)
- Using artificial intelligence in everyday work | e-learning.
Module 3: Classroom training (2.5 days)
Online marketing, content and social media marketing, KPIs & AI
- Customer journey mapping - the touchpoints of the future.
- Digital channels
- Competitive analysis with AI as strategic input.
- Distribution of roles: internal / external / AI.
- Content strategy & formats.
- Snackable vs. long-form content.
- AI-fixed content vs. scalable content.
- GPTs and AI agents.
- Implementation and control with KPIs & analytics.
- Social media.
- Analysis and optimization.
- AI visibility and SEO.
- Legal aspects.
- Outlook - The marketing department of the future.
Module 4: Practical coaching (approx. 1.5 hours)
Final exam - e-exam: 60 questions in 75 minutes.
You document your expertise with the e-test.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Benefit
- You are able to carry out market analyses, define target groups and segment the market in a targeted manner.
- You have mastered the relevant marketing tools and strategies to successfully establish your brand.
- You know the central methods of marketing planning and can apply them in practice.
- You can independently create and successfully implement marketing concepts.
- You have in-depth knowledge of modern marketing communication and can strategically plan, manage and evaluate both online and offline campaigns.
- You know how to plan Online-Marketing(with AI), implement and analyze projects and gain insights into current trends such as AI-driven editorial planning and content production, social media, AI visibility and SEO as well as digital KPIs and web analytics.
- You know how to cooperate professionally with agencies - from creating briefings and drafting contracts to evaluating performance.
- You are able to analyze and evaluate communication in terms of both content and design.
Methods
Trainer input, case studies & exercises, use and check of AI tools, live AI demos, discussion & exchange of experiences, e-learning.
The following third-party tool can be used in the event:
Recommended for
Specialists from the areas of marketing, corporate communications and PR as well as (lateralnewcomers / specialists and managers from non-marketing areas (e.g. product management, sales or IT).
Final examination
Final examination
After the training, you will take a written e-exam. To save you travel costs and time, you can take it on your computer at home or at work. You will be tested on the training content of the two face-to-face modules (time required: approx. 60 minutes). After successfully passing the final exam, you will receive the recognized certificate of the Haufe Akademie and the Mannheim University of Applied Sciences for Managementcertified marketing Manager:in".
Further recommendations for "certified marketing Manager:in"
Seminar evaluation for "certified marketing Manager:in"
4.5 from 5
with 114 ratings
training content:
4.4
Content comprehensibility:
4.5
Practical relevance:
4.2
Trainer expertise:
4.8
Participant orientation:
4.3
Method variety:
4.2
On-site training together
Booking number
41944
41944
€ 3.790,-
plus VAT
5.5 Presence day
...
in 2 locations
with certificate
2 Events
German
Joint online training
Booking number
41946
41946
€ 3.790,-
plus VAT
5.5 Presence day
...
Online
with certificate
2 Events
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
In-person or Online
with certificate
Start dates and details
20.10.2025
Cologne
Booking number:
41944
€ 3.790,- plus VAT.
€ 4,510.10 incl. VAT.
Modules
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Classroom training
marketing: from analysis, strategy and conception to controlling
Date
20.-22.10.2025
Venue
Hotel Mondial am Dom Cologne
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Classroom training
Online marketing, content and social media marketing, KPIs & AI
Date
26.-28.11.2025
Venue
Hotel Mondial am Dom Cologne
Schedule
1st day: 15:00 - approx. 19:00
2nd - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.12.2025
Live online
Booking number:
41946
€ 3.790,- plus VAT.
€ 4,510.10 incl. VAT.
Course
zoom
Modules
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Online training
marketing: from analysis, strategy and conception to controlling
Date
10.-12.12.2025
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Online marketing, content and social media marketing, KPIs & AI
Date
03.-05.02.2026
Course
zoom
Schedule
1st day: 15:00 - approx. 19:00
2nd - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
13.04.2026
Frankfurt a. M.
Booking number:
41944
€ 3.790,- plus VAT.
€ 4,510.10 incl. VAT.
Modules
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Classroom training
marketing: from analysis, strategy and conception to controlling
Date
13.-15.04.2026
Venue
Novotel Frankfurt City
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Classroom training
Online marketing, content and social media marketing, KPIs & AI
Date
18.-20.05.2026
Venue
Novotel Frankfurt City
Schedule
1st day: 15:00 - approx. 19:00
2nd - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
15.07.2026
Live online
Booking number:
41946
€ 3.790,- plus VAT.
€ 4,510.10 incl. VAT.
Course
zoom
Modules
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Online training
marketing: from analysis, strategy and conception to controlling
Date
15.-17.07.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Online training
Online marketing, content and social media marketing, KPIs & AI
Date
05.-07.08.2026
Course
zoom
Schedule
1st day: 15:00 - approx. 19:00
2nd - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
41944
€ 3.790,- plus VAT.
€ 4,510.10 incl. VAT.
Details
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
41946
€ 3.790,- plus VAT.
€ 4,510.10 incl. VAT.
Details
5.5 attendance days, self-study phase (approx. 2 hours), practical coaching (approx. 1.5 hours), e-exam (75 minutes)
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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