Employer branding: step by step to a convincing employer brand

Employer branding training - expert know-how for HR managers and managers

In times of increasing competition, the roles of employers and future employees are also changing noticeably. As a result, job providers are usually themselves becoming applicants who have to compete for the best talent and managers. Employer branding plays an important role in having the best cards in the personnel game. After all, only those companies that can convincingly position themselves as an employer brand will ultimately come out on top when it comes to recruiting top employees. This employer branding training provides HR managers with the expertise they need to develop their company into an attractive employer brand.

How do I make my company an attractive employer brand?

To remain competitive in the long term, companies not only need orders, turnover and equity, but also the necessary "human resources". This understanding is now just as widespread in medium-sized companies as it is in large corporations. This results in a high demand for qualified specialists in all sectors. On the other hand, however, there is the much-cited "skills shortage" in the media. The resources of capable employees who can drive their own company forward are smaller than ever. This makes it all the more important for companies to stand out from the crowd when it comes to applicants . Similar to traditional marketing , the "USP", for example, is often decisive for applicants . These unique selling points of the company must ultimately be emphasized in the competition for the best employees. In this employer branding training , you will learn where to start and how to make your company a successful and attractive employer brand on the job market.