Contents
Myth or truth
- Employer brand = excellent employer.
- Employer brand = employer branding campaigns.
- Employer brand = attractive employer.
From product brand to employer brand
- Brand approaches at a glance and the essentials.
- What an employer brand really is!
- Between employer image and brand awareness.
Building your own employer brand, step by step
- Target group, competition and employer image analysis.
- Development of core identities.
- The path to the employer value proposition.
- Identify the brand benefits and attractiveness factors.
- Positioning and Employee Value Proposition, but how?
- Develop and define tonality and brand image.
Translating employer brands into HR marketing and recruiting
- Consistent employer brand communication, but how?
- Translation of the employer brand into personnel marketing instruments.
- Translation of the employer brand into recruiting tools.
Employer branding, but forgetting the Employees ?
- Outward-facing vs. inward-facing employer communication.
Best Practices
Learning environment
Your benefit
- You will receive specific recommendations for action and know the most important steps to professionally set up your employer branding project.
- You develop your topics, fields of action and discuss them with the other participants.
- You benefit from the experts and many examples of best practice.
Methods
Expert:in input, case studies, recommendations for action, checklists.
Recommended for
Management representatives, HR managers in managerial and creative roles as well as project managers responsible for employer branding.
Further recommendations for "Employer Branding: Step by step to a convincing employer brand"
Attendees comments
"Well-structured presentation with recommendations for action. The trainer responded well to all participants. Well chosen group size. Room for questions, suggestions, sharing experiences, tips and tricks. Examples from practice. You could tell that the trainer knows what he's talking about."

"Very good lecturer, very good seminar material - clear, structured steps to successful employer branding were presented. The participants were taken along and questions were answered. A successful training all round. Nothing was left to be desired."

"Totally close to work i.e. no illusory ideas in the doing. Everything was an all-round carefree package. Thank you very much."

"Great organization, quality of content and implementation."

"Many practical examples. Very informative!"

Seminar evaluation for "Employer branding: Step by step to a convincing employer brand"







Start dates and details

Thursday, 12.06.2025
09:00 am - 5:00 pm

Monday, 14.07.2025
09:00 am - 5:00 pm

Wednesday, 17.09.2025
09:00 am - 5:00 pm

Thursday, 18.12.2025
09:00 am - 5:00 pm

Monday, 02.02.2026
09:00 am - 5:00 pm

Monday, 23.03.2026
09:00 am - 5:00 pm
Employer branding training - expert know-how for HR managers and managers
In times of increasing competition, the roles of employer and future employees are also changing noticeably. As a result, job providers are usually themselves becoming applicants who have to compete for the best talent and managers. Employer branding plays an important role in having the best cards in the personnel game. After all, only those companies that can convincingly position themselves as an employer brand will ultimately come out on top when it comes to recruiting top employees. This employer branding training provides HR managers managers with the expertise they need to develop their company into an attractive employer brand.
How do I make my company an attractive employer brand?
To remain competitive in the long term, companies not only need orders, turnover and equity, but also the necessary "human resources". This understanding is now just as widespread in medium-sized companies as it is in large corporations. This results in a high demand for qualified specialists in all sectors. On the other hand, however, there is the much-cited "skills shortage" in the media. The resources of capable employees who can drive their own company forward are smaller than ever. This makes it all the more important for companies to stand out from the crowd when it comes to applicants . Similar to traditional marketing, the "USP", for example, is often decisive for applicants . These unique selling points of the company must ultimately be emphasized when competing for the best employees. In this employer branding training , you will learn where to start and how to make your company a successful and attractive employer brand on the job market.