Marketing
Training
4.3   (160)

Marketing with moving images

Professional appearance with online videos

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This training is held in German.
Video clips are THE successful form of corporate communication and strong advertising on digital channels. Moving images get to the heart of a message more quickly, emotionalize more strongly and are better remembered than any other form. Corporate communication and marketing are no longer conceivable without moving images. In this training course, you will learn about the different formats and categories and which elements make a video exciting and visually appealing. Use practical examples to learn how moving images work and develop your own clip: From the story to production, which has been given a whole new dimension by AI tools, to optimal placement and distribution to suit the target group.

Contents

Introduction: Advantages and potential of online videos

 

Overview of formats - genres

  • Explanatory videos, product videos, commercials, vlogs, training videos, interviews, image films, etc.
  • What makes these video and film types special and which communication occasion do they best suit?
  • The content determines the form!

Success factors

  • How does good online storytelling work?
  • Skilful emotionalization.
  • Professional image design.
  • Content marketing: People become brands. Brands become media.
  • Corporate Video Guide: Developing your own visual language.

Phases of a video production

  • Exposé, storyboard, production, post-production.
  • Internal or external production: possible agency services (real recordings, voice-over, music, on-air graphics, editing, footage, AI-generated material, etc.).

Platforms: Placement and distribution of videos

  • TikTok, YouTube, Facebook, LinkedIN, Instagram and Co.

Current examples

  • Situation-dependent requirements for moving images.
  • Target group-specific campaign/film planning and targeting.
  • Online (product) presentations with moving images.
  • Analysis of individual commercials and company channels.

 

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will receive a well-founded overview of contemporary moving image marketing and fresh impulses for your own practice.
  • You know the success factors of successful moving image strategies.
  • They can prepare content for specific target groups and know efficient dissemination strategies.
  • They know how online videos are produced and which agency services can be used if necessary.
  • You will gain an insight into the possible uses of AI tools such as ChatGPT for creating moving image content
  • You know the current trends in online videos.
  • You can apply the knowledge you have acquired directly in your own practice.

trainer

Kai Wißmann

Methods

Trainer input, case/best practice examples, exercises, discussion, exchange of experiences.

Recommended for

Specialists and managers from the fields of (digital) marketing, advertising, corporate communications and product management.

Open Badges - Show what you can do digitally too.

Open Badges: Qualification 4.0

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "Marketing with moving images"

Professional content marketing

Live communication with event marketing

Attendees comments

"I can recommend the training because of the good amount of information with which I can continue to build up my knowledge in a structured way in the future."

Marc Wierczoch
Mainova AG

Seminar evaluation for "Marketing with moving images"

4.3 from 5
with 160 ratings
training content:
4.2
Content comprehensibility:
4.6
Practical relevance:
4.2
Trainer expertise:
4.6
Participant orientation:
4.4
Method variety:
4.2
Information on ratings
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What you can expect from the "Marketing with moving images" training course
What you can expect from the "Marketing with moving images" training course
On-site training together
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Booking number
2447
€ 1.490,- plus VAT
Details
2 days
in Munich
on 02.12.2025
German
In-person trainings
Joint online training
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Booking number
32457
€ 1.490,- plus VAT
Details
2 days
Online
2 Events
German
Live online events
Train several employees internally
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Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
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€ 390,-excl. VAT
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30.09.2025
Live-Online
Details
Booking number: 32457
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
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Technical notes
We use various software to conduct our online events.
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Days & Times
2 days
Limited number of participants

Tuesday, 30.09.2025

09:00 am - 5:00 pm

Wednesday, 01.10.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.12.2025
Munich
Details
Booking number: 2447
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
Holiday Inn Unterhaching
Holiday Inn Unterhaching
Inselkammerstraße 7-9, 82008 Munich
Room rate: € 128,39 plus VAT.
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Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
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Days & Times
2 days
Limited number of participants

Tuesday, 02.12.2025

09:00 am - 5:30 pm

Wednesday, 03.12.2025

09:00 am - 4:30 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.03.2026
Live-Online
Details
Booking number: 32457
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
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zoom
Read more
Technical notes
We use various software to conduct our online events.
To the system check
Days & Times
2 days
Limited number of participants

Wednesday, 11.03.2026

09:00 am - 5:00 pm

Thursday, 12.03.2026

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
The next booking ensures this course will take place
Booking number: 2447
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 32457
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
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