Crash course in marketing for pharmaceuticals and medical technology

Compact knowledge - short & sweet

This training is held in German.
The healthcare sector is a demanding, fast-growing market with many opportunities and risks. In this training , you will learn about the special features of marketing in the healthcare market with a focus on pharmaceuticals and medical technology. You will gain an overview of suitable sector-specific tools and methods, be able to evaluate them and derive targeted measures for implementing your marketing strategy. This will enable you to position your product professionally in the healthcare market and advertise it effectively.

Contents

Challenges in the healthcare sector

  • Requirements for marketing.
  • Situation and market analyses.
  • Current trends in the healthcare market.
  • From product orientation to market and patient orientation.

Marketing strategies for market development

  • Formulation of marketing objectives.
  • Derivation of strategies from analyses.
  • Product positioning in the pharmaceutical and medical technology market.

Target group analyses

  • Buying center decisions, requirements and needs.
  • End customer and patient needs.
  • AI-supported development of personas

Communication messages for customers and patients

  • Development of a communication strategy.
  • Use of testimonials and study results to provide evidence.
  • Creative development of a tonality.
  • Legal framework.
  • Possible uses of AI in the development of a communication strategy.

Marketing instruments in healthcare practice

  • Overview of marketing.
  • Key Opinion Leadership - Professional collaboration with opinion leaders.
  • Online marketing and use of social media.

Evaluation of marketing instruments

  • Selecting the right instruments.
  • Creation of media plans.
  • Evaluation of communication.

Budget and marketing

  • Planning the use of the budget.
  • Requirements for the selection of key figures in practice.
  • Progress reviews and performance measurement.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You will gain an insight into the special features of healthcare marketing.
  • You can develop marketing strategies for your product.
  • You know the most important tools for customer analysis.
  • You will get to know the various marketing tools, be able to evaluate them and select and effectively use the most suitable ones for your target group.
  • You will develop practical concepts for marketing communication.
  • You will receive concrete working aids, such as checklists and templates for the development and implementation of marketing plans in the healthcare sector.

Methods

Trainer input, practical exercises, individual/group work, case/best-practice examples, exchange of experience, practical advice. Checklists and work aids/workshop sequences support successful implementation in practice.

The following third-party tool can be used in the event:

Recommended for

Specialists/executives from marketing, communication, product management and sales for products and services in the healthcare sector (pharmaceutical industry, medical technology, medical consumer goods, dental industry, etc.) who want to update and deepen their industry-specific marketing knowledge. (Lateralnewcomers and assistants in marketing for pharmaceuticals and medical technology and other specialists who want to acquire industry-specific marketing knowledge.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Crash course marketing for pharma and medical technology"

Attendees comments

"I can recommend the training because of the practical examples, the group work and the closeness despite the virtual distance."

Jacqueline Pante
Dr. Schär AG

Seminar evaluation for "Crash course marketing for pharmaceuticals and medical technology"

4.4 from 5
with 59 ratings
training content:
4.3
Content comprehensibility:
4.4
Practical relevance:
4.2
Trainer expertise:
4.6
Participant orientation:
4.7
Method variety:
4.6
On-site training together
Booking number
30212
€ 1.490,- plus VAT
2 days
in 2 locations
2 Events
German
In-person trainings
Joint online training
Booking number
32472
€ 1.490,- plus VAT
2 days
Online
3 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
02.09.2025
Live-Online
Booking number: 32472
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
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Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Tuesday, 02.09.2025

09:00 am - 5:00 pm

Wednesday, 03.09.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.12.2025
Berlin
Booking number: 30212
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
Mercure Hotel Berlin Tempelhof
Mercure Hotel Berlin Tempelhof
Hermannstraße 214-21, 12049 Berlin
Room rate: € 133,68 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 10.12.2025

09:00 am - 5:00 pm

Thursday, 11.12.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.03.2026
Live-Online
Booking number: 32472
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 12.03.2026

09:00 am - 5:00 pm

Friday, 13.03.2026

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
29.06.2026
Munich
Booking number: 30212
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
Premier Inn München City Ost
Premier Inn Munich City East
Kronstadter Straße 6-8, 81677 Munich
Room rate: € 100,84 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 29.06.2026

09:00 am - 5:00 pm

Tuesday, 30.06.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
24.09.2026
Live-Online
Booking number: 32472
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 24.09.2026

09:00 am - 5:00 pm

Friday, 25.09.2026

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
The next booking ensures this course will take place
Booking number: 30212
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 32472
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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