Contents
Attraction: Introduction and use of digital recruiting channels
- Overview of recruiting channels: Key platforms and how to use them effectively for your business.
- Online job boards and meta job search engines: strategies for successful use.
- Social media as a recruiting tool: the basics of employer branding and performance marketing. Presentation on platforms such as Instagram, LinkedIn and TikTok.
- Content strategy and use of review portals: creating relevant content and dealing with platforms such as Kununu.
Engagement: Optimization of the career page and job advertisements
- Optimize your career website: Avoiding the black box effect, presenting yourself as an attractive employer and using data analytics.
- Efficiency of online job ads: structuring and formulating appealing content, SEO for job ads and customization through platforms such as Google for Jobs and Indeed.
Interaction: Active sourcing and communication
- Active sourcing via career networks: Basics and best practices of direct approach on XING and LinkedIn.
- AI-supported communication strategies: Use of ChatGPT for fast CV analyses, precise active sourcing and automated text creation for job advertisements and social media.
Conversion: application of advanced tools and processes
- Change in recruiting tools: Adaptation to current technologies and platforms.
- AI revolution in recruiting: The benefits of artificial intelligence for more efficient recruiting work.
- Dos and don'ts in practice: Practical tips for the successful use of recruiting technologies.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will find out which recruiting and employer branding measures are possible digitally.
- You will receive an overview of suitable systems and recruiting tools.
- You know what tasks the HR department has to deal with.
- You will be provided with a variety of best practice examples and receive impulses for your digitalization strategy in recruiting.
Methods
Best practices, short presentations, small group work, discussion, insights.
Recommended for
newcomers who want to learn the basics, HR employees, HR managers, recruiters, HR manager and all specialists and managers who want to make their recruiting more digital.
Further recommendations for "Digital Recruiting - Compact"
Seminar evaluation for "Digital Recruiting - Compact"







Start dates and details

Monday, 01.09.2025
09:00 am - 5:00 pm

Monday, 09.02.2026
09:00 am - 5:00 pm