Recruiting with e-recruiting and social media

The basics of a recruiting strategy

• The path to a recruiting strategy.
• Linking the candidate journey with the recruiting strategy.
• Cornerstone of a successful recruiting strategy.
• Overview of the most important recruiting channels for your company.
• Dos and don'ts for practice.

The career website/best practice 

• Avoid the black box effect.
• Present yourself as an attractive employer.
• Use of landing pages as the basis for your social media recruiting.
• Connection to Indeed, Google for Jobs and applicant management systems.
• Data analytics for the success of the career website.

The online job advertisement/impulses for everyday recruiting 

• The job advertisement as an efficient recruiting tool.
• Structure and formulate content in an appealing way.
• Search engine optimization for your job advertisement.
• Understanding and utilizing changes through Google for Jobs, Indeed and other job boards.

AI revolution in recruiting

• The power of artificial intelligence in recruiting using the example of ChatGPT.
• Content creation through AI: Generation of optimized texts for career websites, job advertisements and social media postings.
• AI in recruiting: Different examples from active sourcing to analyzing applicant data using AI.

Google Ads and Social Media Recruiting Ads/Best Practice 

• Performance marketing in recruiting - from Google Ads to Instagram Ads.
• Actively find specialists via postings and stories.
• Create relevant content for your target group.

Social media recruiting basics/best practice 

• Employer branding as the basis for your content strategy.
• How do you present yourself on Instagram, LinkedIn, Facebook and TikTok?
• From push to pull: strategies for approaching suitable applicants .

Active sourcing via career networks/impulses

• Insights into active sourcing (basics).
• Direct approach of potential candidates. Find the right candidates on XING and LinkedIn.
• Actively contacting candidates - you must observe these dos and don'ts.

Use of evaluation portals/impulse 

• Opportunities and risks of Kununu & Co.
• Dealing with praise and criticism as well as legal aspects.
• Tips and tricks.