Training
This training is held in German.
Videos, photos and audio files are "hero content" in corporate communications. In this training course, you will learn how to produce effective media yourself, even with a manageable budget, and what possibilities recruiting videos, interviews, tutorials, live streaming, audio content and more offer. Get to know hardware, software and AI tools for the in-house production of content and social media content and find out how branding, employer branding and content marketing with media can generate decisive competitive advantages for your company.
Contents
including AI methods
Basics
- Photos, videos and audio files on the web. What works on which channels?
- Do it yourself or hire a professional?
Photos and graphics
- Hardware: Smartphones or professional cameras. What do I really need?
- Spotlight on: objects and people in the right light.
- Photo editing with software and online.
Video
- Video strategy: scripts and settings. Planning, designing and briefing moving images with and without AI.
- Video hardware: smartphones, professional cameras, action cams, 360-degree cams.
- Gimbals, tripods, drones - which accessories for which purpose?
- Natural light, reflectors and spotlights for moving image content.
- Video software: simple or professional? Tools, plugins, tricks and data privacy.
- Good news: interviews, case studies. Live and event reporting.
- Service to customers: Reduce service costs with explanatory videos, explainers and more.
- Corporate videos and recruiting: moving people with moving images.
- Voiceovers - speak or let speak?
- Music, sounds, FX and what is possible with AI.
Audio
- More than podcasts: Audio formats for content marketing.
- Record audio: Radio links, directional microphones, podcast mics and field recorders.
- Software tools: Edit and optimize audio with free and shareware.
Performance measurement
- Media KPIs - When are my media successful?
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn which media types can be used for audio and moving image communication and how you can use media to increase your company's presence on your own platforms and social media.
- You know the hardware and software requirements for creating successful media for small to medium budgets.
- During training, you work with smartphones/cameras, microphones, radio links, reflectors, tripods and other hardware.
- You know which hardware and software tools are required for production.
After this training you can:
- Putting together the right software and hardware for your company.
- Create better photos, videos and audio yourself.
- Assess the possibilities, but also the limits of self-produced media.
- Issue more specific briefings to video studios, podcast productions and photographers.
Methods
Trainer input, case/best practice examples, detailed, practical exercises, individual/group work, discussion, exchange of experience, practical advice. Checklists and work aids support successful implementation in practice.
You are welcome to bring your own equipment for producing photos, videos and audio for practical exercises!
Recommended for
Specialists/executives from social media, online marketing, marketing, content marketing, communication, press and public relations, advertising, e-commerce, sales, product management as well as online editors, employees from companies, agencies and consulting firms.
Further recommendations for "Videos, photos and audio for effective content marketing"
Attendees comments
"The instructor was extremely personable and approachable, he is clearly a video professional and was very committed to meeting the needs of the participants."
Imke Pieper
Museum am Schölerberg
"Everything worked out wonderfully!"
Steffen Ludwar
Federal Police
Seminar evaluation for "Videos, photos and audio for effective content marketing"
4.4 from 5
with 112 ratings
training content:
4.3
Content comprehensibility:
4.7
Practical relevance:
3.9
Trainer expertise:
4.6
Participant orientation:
4.7
Method variety:
4.2
On-site training together
Booking number
30560
30560
€ 1.590,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Start dates and details
10.09.2025
Live-Online
Booking number:
33460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 10.09.2025
09:00 am - 5:00 pm
Thursday, 11.09.2025
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
20.11.2025
Munich
Booking number:
30560
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 20.11.2025
09:00 am - 5:00 pm
Friday, 21.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
21.01.2026
Live-Online
Booking number:
33460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 21.01.2026
09:00 am - 5:00 pm
Thursday, 22.01.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
16.03.2026
Berlin
Booking number:
30560
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 16.03.2026
09:00 am - 5:00 pm
Tuesday, 17.03.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
30560
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
