Strategic customer acquisition through customer profiling

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

• You will get to know the logical and structured method of customer profiling and can use it successfully for your active, strategic new customer acquisition.
• You learn to think and work like a profiler in criminalistics, you work out the "customer crime scene" and thus recognize the "ideal" customers and the "optimal" target group for your sales.
• You know your customers' motives for action and decision-making and you know how to "walk in your customers' heads".
• You can transfer the profiler method directly into your day-to-day work, apply it and thus activate new sales potential.
• You develop storyboards and identify your target customers' motives for action and decision-making.
• You know how to analyze and strategically use buying motives and decision motives.
• You can combine your existing acquisition methods with customer profiling.

Customer profiling is the logical and structured strategy method, modeled on criminal profiling, with which you can activate new potential in sales and distribution.

Andreas Wenzlau