Strategic acquisition of new customers through customer profiling with AI

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

• You know how to use AI-powered research to identify target customers and extract relevant insights.
• You will learn about the logical and structured method of "customer profiling" and how to use it successfully for active, strategic new customer acquisition.
• You will learn to think and work like a profiler in criminalistics, you will develop the "crime scene customer" and thus identify the "ideal" customers the "optimal" target group for your sales.
• You know what motivates your customers actions and decisions, customers you know how to "walk in your customers' shoes."
• You can transfer the Profiler method directly into your day-to-day work, apply it and thus activate new sales potential.
• You develop storyboards and identify the motives behind the actions and decisions of your target customers.
• You know how to analyze purchasing motives and decision-making motives and use them strategically.
• You can combine your existing acquisition methods with customer profiling.
• You implement specific acquisition measures that can be tested and scaled immediately.
• After training , you training with clear profiles, AI-supported research workflows, and a ready-to-use acquisition roadmap.

Andreas Wenzlau