Select and design future-oriented benefits
Attractive employee offers for a strong employer brand and high employee loyalty
4.5
Benefits - more than just tax-free gifts and Christmas bonuses
- Interaction between salary and employee benefits.
- Modern benefit systems as drivers of success.
- Corporate culture, priorities, values and goals.
Strategic relevance of benefits
- Building and securing an attractive employer image.
- Strengthen employer brand sustainably.
- Attract target candidates on the labor market.
- Binding important employees to the company.
- Create effective motivators and set targeted incentives.
Levers and success factors for benefit design
- Watering can principle vs. strategy-oriented differentiation.
- Definition of target groups and addressees.
- Design of the distribution forms.
- Differentiation of generations.
- Authenticity and credibility.
Sustainable benefits in practice
- Identification of current challenges.
- Best practices and case studies.
- Benefit trends today and tomorrow.
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
- Understanding the mechanisms of action between benefit systems and corporate culture.
- Get to know concepts and methods for selecting and implementing monetary and non-monetary benefits for specific target groups in the company.
- Learn about strategies, procedures and tips for designing attractive and sustainable benefits for different generations.
- Get an overview of current trends and future tendencies.
- Get to know case studies from practice.
- Benefit from the experts ' input and the exchange of experiences with peers.
Input from the experts, best-practice examples, discussions, practical cases from attendees, exchange of experiences with colleagues.
decision makers, HR Management decision-makers and designers, compensation & benefits managers, project managers responsible for employer branding / HR marketing, management and company leadership who want to design and implement effective benefit systems to attract, retain and motivate employees .
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for "Selecting and designing benefits in a future-oriented way"
Ratings and feedback from our participants
Start dates and details
Tuesday, 17.11.2026
09:00 am - 5:00 pm
Wednesday, September 15, 2027
09:00 am - 5:00 pm
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