training

Select and design future-oriented benefits

Attractive employee offers for a strong employer brand and high employee loyalty

This training is held in German.
The traditional understanding of benefits as collective benefits for the entire workforce of the company no longer does justice to the complex conditions of the modern working world. This is because benefit systems today have to meet a wide range of requirements in order to create real benefits for HR management, managers and company boards. Modern, future-oriented benefits promote employee motivation, improve employer attractiveness on the job market, strengthen the employer brand and support staff recruitment and retention in the long term.

Contents

Benefits - more than just tax-free gifts and Christmas bonuses

  • Interaction between salary and employee benefits.
  • Modern benefit systems as drivers of success.
  • Corporate culture, priorities, values and goals.

Strategic relevance of benefits

  • Building and securing an attractive employer image.
  • Strengthen employer brand sustainably.
  • Attract target candidates on the labor market.
  • Retain key Employees in the company.
  • Create effective motivators and set targeted incentives.

Levers and success factors for benefit design

  • Watering can principle vs. strategy-oriented differentiation.
  • Definition of target groups and addressees.
  • Design of the distribution forms.
  • Differentiation of generations.
  • Authenticity and credibility.

Sustainable benefits in practice

  • Identification of current challenges.
  • Best practices and case studies.
  • Benefit trends today and tomorrow.

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • You understand the mechanisms of action between benefit systems and corporate culture.
  • You will learn concepts and methods for selecting and implementing monetary and non-monetary benefits in your company for specific target groups.
  • You will learn strategies, procedures and tips for designing attractive and sustainable benefits for different generations.
  • You will receive an overview of current trends and future tendencies.
  • You will get to know practical case studies.
  • You will benefit both from the input of our experts and from the exchange of experience with peers.

Methods

Input from the experts, best-practice examples, discussions, practical cases from participants, exchange of experiences with colleagues.

Recommended for

decision makers, decision-makers and designers from HR management, compensation & benefits managers, project managers responsible for employer branding/HR marketing, management and corporate leadership who want to design and implement effective benefit systems to attract, retain and motivate Employees .

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "Selecting and designing benefits in a future-oriented way"

Seminar evaluation for "Selecting and designing benefits in a future-oriented way"

4.9 from 5
with 3 ratings
training content:
5
Content comprehensibility:
5
Practical relevance:
4.6
Trainer expertise:
5
Participant orientation:
5
Method variety:
4.6
On-site training together
Booking number
36227
€ 840,- plus VAT
1 day
in 2 locations
2 Events
German
In-person trainings
Joint online training
Booking number
36228
€ 840,- plus VAT
1 day
Online
2 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
1 day
In-person or Online

Start dates and details

  Select time period
0 events
23.07.2025
Live-Online
Booking number: 36228
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
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Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Wednesday, 23.07.2025

09:00 am - 5:00 pm

12.09.2025
Hamburg
Booking number: 36227
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Venue
Mercure Hotel Hamburg City
Mercure Hotel Hamburg City
Amsinckstraße 53, 20097 Hamburg
Room rate: € 132,97 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
1 day
Limited number of participants

Friday, 12.09.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
24.11.2025
Live-Online
Booking number: 36228
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
1 day
Limited number of participants

Monday, 24.11.2025

09:00 am - 5:00 pm

03.03.2026
Frankfurt a. M./Oberursel
Booking number: 36227
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Venue
elaya hotel frankfurt oberursel
elaya hotel frankfurt oberursel
Zimmersmühlenweg 35, 61440 Frankfurt a. M./Oberursel
Room rate: € 126,44 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
1 day
Limited number of participants

Tuesday, 03.03.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
The next booking ensures this course will take place
Booking number: 36227
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 36228
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
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