Contents
Benefits - more than just tax-free gifts and Christmas bonuses
- Interaction between salary and employee benefits.
- Modern benefit systems as drivers of success.
- Corporate culture, priorities, values and goals.
Strategic relevance of benefits
- Building and securing an attractive employer image.
- Strengthen employer brand sustainably.
- Attract target candidates on the labor market.
- Retain key Employees in the company.
- Create effective motivators and set targeted incentives.
Levers and success factors for benefit design
- Watering can principle vs. strategy-oriented differentiation.
- Definition of target groups and addressees.
- Design of the distribution forms.
- Differentiation of generations.
- Authenticity and credibility.
Sustainable benefits in practice
- Identification of current challenges.
- Best practices and case studies.
- Benefit trends today and tomorrow.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You understand the mechanisms of action between benefit systems and corporate culture.
- You will learn concepts and methods for selecting and implementing monetary and non-monetary benefits in your company for specific target groups.
- You will learn strategies, procedures and tips for designing attractive and sustainable benefits for different generations.
- You will receive an overview of current trends and future tendencies.
- You will get to know practical case studies.
- You will benefit both from the input of our experts and from the exchange of experience with peers.
Methods
Input from the experts, best-practice examples, discussions, practical cases from participants, exchange of experiences with colleagues.
Recommended for
decision makers, decision-makers and designers from HR management, compensation & benefits managers, project managers responsible for employer branding/HR marketing, management and corporate leadership who want to design and implement effective benefit systems to attract, retain and motivate Employees .
Further recommendations for "Selecting and designing benefits in a future-oriented way"
Seminar evaluation for "Selecting and designing benefits in a future-oriented way"







36227
Start dates and details

Wednesday, 23.07.2025
09:00 am - 5:00 pm
Friday, 12.09.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Monday, 24.11.2025
09:00 am - 5:00 pm
Tuesday, 03.03.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.