training
This training is held in German.
No medium is used more intensively online than videos. Whether on websites, careers pages, YouTube, Instagram or TikTok - videos often get more attention than text or images. This offers enormous opportunities for employer branding and recruiting. However, many employers do not use video content consistently.
Benefit from the input of two professionals in this one-day training : in addition to conceptual advance planning (HR professional from the field of recruiting/employer branding), the professional production and playout of videos (communication designer) will also be dealt with intensively. Step-by-step conceptual and practical requirements are presented and examples are shown.
Contents
HR professional meets communication designer!
- What is video marketing for employers?
- Why video formats are so valuable for employer branding and recruiting (incl. current study data).
- Which video formats work for employer branding/recruiting and especially for Gen Z and Gen Alpha (including practical examples)?
- Where in the Candidate Journey which video types make sense.
- Strategy check: Which videos are suitable for your purposes?
- HR as a driving force: collaboration with marketing and communications on videos.
- What needs to be considered in the concept: Objectives, target group, topic identification, brand communication, networks for playout.
- Production of employer video content: What to consider? Incl. basic and AI tools.
- Make or buy - when does an agency make sense? How can it be optimally managed?
- Playout - more than the video itself: thumbnails, titles, timing, etc.
- Development and operation of suitable channels: YouTube, Instagram, TikTok, LinkedIn (incl. many examples and checklists).
- Controlling and performance measurement.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will learn which video formats are useful for recruiting and employer branding.
- You know where video content can be used effectively in the candidate journey.
- You will learn how employer messages can be optimally translated into video content.
- You will learn how constant employer brand communication via YouTube, Instagram or TikTok works.
- You will receive practical tips for production and workflows for video content production.
- They know how and when to deploy and manage service providers correctly.
Methods
Trainer input, group and individual exercises, best practice examples, exchange of experiences
Recommended for
Employees from HR and personnel marketing who want to learn more about successful video content and people from recruiting/employer branding who want to manage agencies better.
Seminar evaluation for "Film ab! Successful video marketing for employer branding and recruiting"
4.2 from 5
with 6 ratings
training content:
3.7
Content comprehensibility:
4.4
Practical relevance:
4.1
Trainer expertise:
4.6
Participant orientation:
4.2
Method variety:
4.2
Joint online training
Start dates and details
10.07.2025
Live-Online
Booking number:
36534
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 10.07.2025
08:30 am - 5:30 pm
21.10.2025
Live-Online
Booking number:
36534
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Tuesday, 21.10.2025
08:30 am - 5:30 pm
12.02.2026
Live-Online
Booking number:
36534
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 12.02.2026
08:30 am - 5:30 pm
Training is guaranteed to take place
Booking number:
36534
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Booking number:
36534
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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