Training
New
This training is held in German.
The training is aimed at sales specialists and sales professionals who face the challenges of a demanding B2B market. You will learn practical and proven strategies for successfully navigating complex sales processes. The seminar focuses, among other things, on managing long sales cycles, the targeted involvement and persuasion of several decision-makers and the tailored presentation of complex products and services. You will gain a solid basis for your success in B2B sales.
Contents
Strategic planning in B2B sales
- Building and maintaining long-term customer relationships.
- Alignment of the sales strategy with corporate goals.
- Market and competition analysis as a basis for success.
Mastering complex sales processes
- Success strategies for long sales cycles.
- Dealing with multiple decision makers and the buying center.
- Techniques for effectively addressing relevant stakeholders.
Understanding customer needs and offering solutions
- Precise needs analysis and identification of the customer problem.
- Development of customized, value-adding solutions.
- Problem-solving approaches that convince customers.
Negotiation and closing strategies
- Professional techniques for confident negotiation.
- Systematic approach for successful sales transactions.
- Dealing with objections and reservations in B2B discussions.
Performance measurement and management in B2B sales
- Methods for monitoring and optimizing sales performance.
- KPI analysis and performance management for sustainable success.
- Implementation of continuous improvement processes.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- In this training course you will learn how to
- develop and implement effective sales strategies for the complex B2B sector.
- Analyze customer requirements precisely and design individual solutions that offer real added value.
- Understand and influence your customers' decision-making processes to maximize sales opportunities.
- Conduct negotiations confidently and systematically close sales deals.
- Achieve sales targets more efficiently and increase your turnover sustainably.
- equip themselves with the skills and knowledge that are essential for success in this complex and challenging sales environment in B2B sales.
Methods
The training is practice-oriented and offers a variety of methods to equip you with the skills and knowledge that are essential for success in the complex and challenging sales environment of B2B sales. Through trainer input and practical exercises, you will learn how to strategically master complex sales processes in the B2B environment. Best-practice examples and cases from the participants illustrate the practical transfer. You will work with checklists and planning templates and receive valuable feedback that will help you move forward.
Recommended for
All current and future specialists and managers from distribution and sales, sales managers, sales managers, heads of sales, (junior) business development managers, heads of business development, (junior) key account managers, heads of key account management, sales managers, sales managers, account managers:(junior) sales controllers, (junior) sales analysts, portfolio and partner managers, new customer acquisition specialists, freelancers and managing directors who need the necessary knowledge and skills to sell complex products or services that require explanation in a B2B environment.
Further recommendations for "Successful selling in complex B2B sales"
On-site training together
Booking number
40999
40999
€ 1.490,-
plus VAT
2 days
in 3 locations
3 Events
German
Joint online training
Start dates and details
16.09.2025
Berlin
Booking number:
40999
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 16.09.2025
09:00 am - 5:00 pm
Wednesday, 17.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
19.11.2025
Frankfurt a. M.
Booking number:
40999
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 19.11.2025
09:00 am - 5:00 pm
Thursday, 20.11.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
26.03.2026
Munich
Booking number:
40999
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 26.03.2026
09:00 am - 5:00 pm
Friday, 27.03.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The next booking ensures this course will take place
Booking number:
40999
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
41001
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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