Successful selling in complex B2B sales

The training is practice-oriented and offers a variety of methods to equip you with the skills and knowledge that are essential for success in the complex and challenging sales environment of B2B sales. Through trainer input and practical exercises, you will learn how to strategically master complex sales processes in the B2B environment. Best-practice examples and cases from the participants illustrate the practical transfer. You will work with checklists and planning templates and receive valuable feedback that will help you move forward.

All current and future specialists and managers from sales and distribution, sales managers, sales directors, heads of sales, (junior) business development managers, heads of business development, (junior) key account managers, heads of key account management, sales managers, sales managers, account managers:(junior) sales controllers, (junior) sales analysts, portfolio and partner managers, new customer acquisition specialists, freelancers and managing directors who need the necessary knowledge and skills to sell complex products or services that require explanation in a B2B environment.

Buying center: The key to B2B sales success

Successful sales management

Solution selling: Focus on the solution for customers