Contents
Why it is so difficult to find good applicants
- How to attract the attention of ideal candidates .
- What good applicants value and what the trainees of the future expect.
- What "application inverse" means for companies.
Target group definition and targeted approach
- New virtual formats such as Digital Career Days and virtual career fairs.
- New target groups and how to reach them.
- How, where and via which media you reach your target groups, e.g. through events and social media.
- Cooperation opportunities with schools.
- How much can be achieved with little capacity.
- The importance of digital networking - design options for trainers - more than Facebook in addressing applicants.
- Opportunities, benefits and limitations of online campaigns.
How to select applicants specifically
- Principles in the selection procedure.
- The requirements profile as the basis for the selection process.
- How soft skills become observable/assessable.
- Online assessments and online tests.
- Trends such as dealing with video applications
- What application documents can (still) say and what alternatives there are.
- What significance do school grades have in the age of comprehensive schools and subject networks?
Which exercises do you use and how?
- What time-saving, advantageous group selection exercises are there?
- What does an observation sheet look like?
The individual interview
- Which questions lead to success?
- See through deceptive manoeuvres and recognize the real potential of applicants .
- Avoid observation errors.
- Standard questions bring standard answers - ask questions beyond the application guides!
Hired - and then bailed out?
- Reduce dropout rates.
- Possibilities of commitment between contract and start of training.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
In this action-oriented training you will learn,
- what hybrid training marketing can look like and what elements it can contain,
- what innovative, cost-effective and target group-oriented ways of recruiting applicants there are,
- which instruments you can use in addition to the usual standard procedures,
- how to tailor the entire selection process precisely to the needs of your company.
The seminar documents include concrete recommendations for action (analysis of application documents) and working aids (e.g. observation sheets, interview guidelines etc.).
From practice for practice: your trainers know the challenges of recruiting applicants. Together with the other participants , experiences are exchanged and practicable ideas are developed in short workshop sessions.
Methods
Short presentations, case studies, short workshop sessions and practical exercises as well as reflection on virtual actions.
Recommended for
Managers from companies entrusted with the recruitment and selection of trainees, Employees from human resources, trainers and training managers as well as works councils.
Further recommendations for "Finding and attracting the right trainees"
Attendees comments
"I found the training very up-to-date, interesting, practical and entertaining."

"I particularly liked the wide range of information and the well-chosen topics."

"I was able to take a lot with me. Also a lot of concrete implementation options. I also liked the fact that it was a small group."

"Good practical relevance. The trainer spoke from real personal experience and had great expertise in the field."

Seminar evaluation for "Finding and attracting the right trainees"







8769
Start dates and details

Monday, 02.06.2025
09:00 am - 5:00 pm
Friday, 25.07.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 15.09.2025
09:00 am - 5:00 pm

Monday, 10.11.2025
09:00 am - 5:00 pm
Tuesday, 27.01.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Thursday, 19.02.2026
09:00 am - 5:00 pm

Wednesday, 25.03.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.