Analysis and visualization of marketing & sales data
Convince with insights and storytelling!
Did you know?
This course is part of the certified Master Class "Marketing & Sales Analyst". If you book the entire Master Class, you save 28 percent compared to booking the individual modules.
- Entry into the course.
- Organizational matters.
- Clarify course schedule and expectations.
- Introduction to the course topic.
Gain insights from marketing & sales data
- Your tools: Dashboards & Reports
- Problem Space & Solution Space
- Technical Aspects of Dashboards & Reports
- Data Warehousing
- Drill-down analyses
Planning and Creating Dashboards
- Your Dashboard Concept
- The purpose of your dashboard
- Business Benefits vs. Personal Benefits
- Define the measurement framework (metrics, dimensions, KPIs)
- Plan resources
- In-house skills vs. external expertise
- Stakeholder management
- Dashboard Tools & Technologies
- Budget Planning
- Designing mockups
- Principles of Good User Experience
- Standardization & Scaling
Assignment: Dashboard Design
- Application of the self-study units.
- Discussion of the practical exercises.
- Open questions and case studies.
Bring Your Dashboard to Life
- Tool Stacks
- Professional Automation
- Automation MVP
- Manual processes
- Side Note: Storytelling
- The Role of Dimensions in Dashboard Raw Data
- Export data from data sources
- ETLV Model for Your Specific Dashboard
- Your tool stack as a coordinated system
Transfer Task: Dashboard Implementation
- Discussion of the dashboards created.
- Clarification of open questions.
- Practical applications and transfer to everyday working life.
Contents
Gain insights from marketing & sales data
- Your tools: Dashboards & Reports
- Problem Space & Solution Space
- Technical Aspects of Dashboards & Reports
- Data Warehousing
- Drill-down analyses
Planning and Creating Dashboards
- Your Dashboard Concept
- The purpose of your dashboard
- Business Benefits vs. Personal Benefits
- Define the measurement framework (metrics, dimensions, KPIs)
- Plan resources
- In-house skills vs. external expertise
- Stakeholder management
- Dashboard Tools & Technologies
- Budget Planning
- Designing mockups
- Principles of Good User Experience
- Standardization & Scaling
Assignment: Dashboard Design
Bring Your Dashboard to Life
- Tool Stacks
- Professional Automation
- Automation MVP
- Manual processes
- Side Note: Storytelling
- The Role of Dimensions in Dashboard Raw Data
- Export data from data sources
- ETLV Model for Your Specific Dashboard
- Your tool stack as a coordinated system
Transfer Task: Dashboard Implementation
This is how you learn in this course
This online course offers you a digital blended concept that has been specially developed for part-time learning. With a time budget of at least 4-5 hours per week, you are sure to reach your goal. Alternatively, you can schedule the learning units flexibly. This is how you learn in the course:
Self-study phases:Learn independently, at your own pace and whenever you want. Our courses offer you didactically high-quality learning material with videos, articles, interactive exercises, quizzes and learning checks.
Live webinars:In regular online seminars, you will meet the trainers in person. You will receive answers to your questions, specific assistance and instructions on how to deepen your knowledge and apply the skills you have acquired in practical exercises.
Learning community: A digital learning community is available to you throughout the course. Exchange ideas with other participants and the trainers and clarify your questions.
Certificate of attendance and Open Badge: As a graduate of the course, you will receive a certificate and an Open Badge that you can easily share in professional networks (e.g. LinkedIn).
Your benefit
- You understand the field of application of descriptive statistics or marketing mix modeling and find the right method for your question.
- You will learn which format is best suited to your target group and how to structure information effectively.
- You will receive tutorials on tools such as Supermetrics, Google Sheets or Looker - including decision-making aids for your tech stack.
- You master target group-oriented storytelling and develop strategies for presenting your analysis results in a way that is convincing within your organization.
- You will discover success factors for a clear presentation of figures & insights as well as suitable forms of visualization depending on the message objective.
- You understand and communicate the insights that can be gained from different forms of presentation - especially in the context of marketing & sales.
- You will receive a guide to target-oriented data evaluation.
- You contribute to promising decisions in marketing and sales and strengthen the data maturity of your company.
Methods
Teaching content via digital components such as e-learning, interactive exercises, webinars, learning assessments and more. Exchange with learners and experts via a community. Location-independent and accessible at any time. Mobile learning when and where you want!
Recommended for
The course is suitable for all data-savvy people who want to make marketing and sales more efficient and successful in their role. This includes the job roles of Marketing Manager, Online Marketer, Growth Manager, Sales Manager, sales manager, Digital Marketer, Customer Experience Manager, E-Commerce Manager, product manager, Data Analyst, Data Scientist, Business Analyst, decision maker, Managing Director, and many more.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Mastering the future
Unlock revenue potential through the use of analytics and AI – with the "Marketing & Sales Analyst" master class.
Start dates and details
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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