training
This training is held in German.
Up-to-date basic knowledge of how digital marketing and social media & networks work is essential for supervisors, managing directors and management when it comes to managing teams, companies and service providers. In this training , you will learn all about the latest and most important digital marketing tools, characteristics and their advantages and disadvantages - including AI insights. The focus is on providing practical basic knowledge about digital marketing tools as part of a digital marketing, such as social media & social networks, social selling & social commerce, value-based marketing & podcasts, content marketing & storytelling, brand communities & brand safety. The influence of marketing marketing measures on efficiency, competitive advantages and corporate success is emphasized.
Contents
Digital marketing& brand management
- Efficient use & linking of current digital and social media.
- Advantages and increased efficiency through digital marketing tools in marketing and sales, e.g. by means of:
- Chatbots & ChatGPT.
- marketing & Sales Automation.
- AI tools as efficiency optimizers in marketing.
Digital instruments & social networks
- Facebook, Instagram, YouTube, X, TikTok, Reddit & Co.
- LinkedIn & XING.
- Social Selling & Social Commerce.
- Value Based marketing & Podcasts.
- Content marketing & storytelling.
- Brand Communities & Brand Safety.
Evaluation & Controlling
- Measurement & success control in terms of willingness to recommend.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You will receive basic insights ...
- WHERE the advantages of digital & new marketing lie, including AI basics.
- HOW to implement and evaluate digital marketing and AI tools.
- WHAT characterizes successful digital marketing .
- WHY digital media & social networks are indispensable for brand, marketing and corporate success.
Methods
Presentation, best-practice case studies, discussion & recommendations for service providers and action.
Recommended for
Managing directors and middle to senior managers as well as team, department and division managers in marketing- across all industries.
decision makers who want to know how to select, use, control and optimize digital marketing and sales instruments (including with the support of suitable service providers).
Further recommendations for "New marketing for managers"
Seminar evaluation for "New marketing for managers"
4.6 from 5
with 21 ratings
training content:
4.6
Content comprehensibility:
4.9
Practical relevance:
4.3
Trainer expertise:
4.9
Participant orientation:
4.7
Method variety:
4.3
Joint online training
Start dates and details
28.10.2025
Live-Online
Booking number:
42117
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Tuesday, 28.10.2025
09:00 am - 5:00 pm
27.02.2026
Live-Online
Booking number:
42117
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Friday, 27.02.2026
09:00 am - 5:00 pm
11.05.2026
Live-Online
Booking number:
42117
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Monday, 11.05.2026
09:00 am - 5:00 pm
20.07.2026
Live-Online
Booking number:
42117
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Monday, 20.07.2026
09:00 am - 5:00 pm
Booking number:
42117
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
1 day
Limited number of participants
Booking number:
42117
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
1 day
Limited number of participants
No suitable date?
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