New marketing for managers
Everything managers need to know about new digital marketing topics.
4.6
Contents
Digital marketing& brand management
- Efficient use & linking of current digital and social media.
- Advantages and increased efficiency through digital marketing tools in marketing and sales, including:
- Chatbots & ChatGPT.
- marketing & Sales Automation.
- AI tools as efficiency optimizers in marketing.
Digital instruments & social networks
- Facebook, Instagram, YouTube, X, TikTok, Reddit & Co.
- LinkedIn & XING.
- Social Selling & Social Commerce.
- Value Based marketing & Podcasts.
- Content marketing & storytelling.
- Brand Communities & Brand Safety.
Evaluation & Controlling
- Measurement & success control in terms of willingness to recommend.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
You will receive basic insights ...
- WHERE the advantages of digital & new marketing lie, including AI basics.
- HOW to implement and evaluate digital marketing and AI tools.
- WHAT characterizes successful digital marketing .
- WHY digital media & social networks are indispensable for brand, marketing and corporate success.
Methods
Presentation, best-practice case studies, discussion & recommendations for service providers and action.
Recommended for
Managing directors and middle to senior managers as well as team, department and division managers in marketing- across all industries.
decision makers who want to know how to select, use, control and optimize digital marketing and sales instruments (including with the support of suitable service providers).
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
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Ratings and feedback from our participants
Start dates and details
Monday, 20.07.2026
09:00 am - 5:00 pm
Friday, 06.11.2026
09:00 am - 5:00 pm
Wednesday, 17.02.2027
09:00 am - 5:00 pm
About us - The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
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Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
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