Strategic Key Account Management with Artificial Intelligence I
Basics of using AI-supported tools in KAM
Contents
Strategic fundamentals of key account management – taught by KAM experts
- Understand the philosophy, target system, and benefits of KAM.
- Learn about success factors and avoid typical pitfalls in KAM.
- Select and evaluate customers strategically (ABC analysis, potential and profitability assessment).
- Design your organizational structure: roles, responsibilities, and interfaces.
- Analyze buying centers and decision-making processes.
- Develop your compelling value proposition.
- Analyze your own customer portfolio.
Artificial intelligence in KAM – practice & tools, taught by AI experts
- Get an overview of how AI is expanding traditional KAM.
- Use AI-powered market and competitive analysis tools (e.g., Perplexity, Copilot).
- Create automated SWOT and environmental analyses.
- Create an AI-based "Account Intelligence Report."
- Buying Center portfolio with relationship intelligence.
- Generate value proposition ideas with generative AI.
- Digression: Data ethics, data protection, and compliance when using AI in your company.
- Practical exercise: Develop your own 90-day plan for direct implementation in your company.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
Key account management is the basis for sustainable customer relationships. In this training , you training how to develop your key accounts in a targeted manner and use AI profitably—for clearer analyses, better value propositions, and more efficient processes.
- You will learn the methodological basics of key account management.
- You will learn how to strategically develop key customers and build lasting relationships.
- You use artificial intelligence in a practical way to speed up analyses and better understand customer data.
- You optimize your value propositions with the help of artificial intelligence.
- You develop your own action plan to gradually integrate AI into your sales work in key account management.
- You benefit from greater efficiency, higher quality, and better decision-making.
Methods
Keynote speech, group work, case studies, live AI demos, peer coaching.
Use of modern tools such as ChatGPT, Copilot, Perplexity, and AI-based analysis platforms.
For this training , you training a Plus account with OpenAi for ChatGPT or similar. This can be canceled immediately after the training or otherwise on a monthly basis.
Please bring your laptop with you to the face-to-face training session.
Keynote speech, group work, case studies, live AI demos, peer coaching.
Use of modern tools such as ChatGPT, Copilot, Perplexity, and AI-based analysis platforms.
For this training , you training a Plus account with OpenAi for ChatGPT or similar. This can be canceled immediately after the training or otherwise on a monthly basis.
Tool
Recommended for
(Junior) Key Account Managers and aspiring (junior) key account managers who want to actively support the KAM process and make it more efficient with the help of artificial intelligence, and who want to reflect on their existing KAM concept; sales managers, business development managers, account managers, sales managers, and executives who want to professionalize their KAM and learn about initial AI applications in a practical way.
Further recommendations for "Strategic Key Account Management with Artificial Intelligence I"
42431
42432
Start dates and details
Thursday, 07.05.2026
09:00 am - 5:00 pm
Friday, 08.05.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 11.08.2026
09:00 am - 5:00 pm
Wednesday, 12.08.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 05.11.2026
09:00 am - 5:00 pm
Friday, 06.11.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 10.12.2026
09:00 am - 5:00 pm
Friday, 11.12.2026
09:00 am - 5:00 pm
Monday, 08.02.2027
09:00 am - 5:00 pm
Tuesday, 09.02.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
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