AI in sales management: your path to digital transformation
How to use artificial intelligence specifically in your management work in sales
Contents
Maturity analysis & sales structure of the future
- Models for assessing AI capability & degree of transformation.
- Identification of levers & resistances in the organization.
Strategic competence development
- Which roles are emerging? Which skills become central?
- Development of individual AI skills profiles (e.g. sales engineer, AI advisor).
KPI systems & control rethought
- Which metrics really count - in data-driven sales.
- Development of dashboards, leading indicators & feedback loops.
Governance, ethics & organizational design
- How leadership takes responsibility for AI.
- Data governance, compliance & value-based management.
Change management & communication in the team
- Understanding change as a management task.
- Storytelling, resistance navigation, psychological leadership tools.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Recognize the maturity level of your company and derive strategies for sales.
- Develop AI skills profiles for modern sales roles.
- Redesign KPI systems and performance architectures.
- Lead change processes confidently and with attitude.
- Develop a strategy paper as a directly applicable result for your management practice in sales.
Methods
The training is designed to be interactive: It consists of trainers, live demos, exercises and best-practice examples. With the help of AI, you will develop a strategy paper that is tailored to your individual needs in sales - valuable support for your day-to-day work in sales.
For this training you need a Plus account with OpenAi for ChatGPT. This can be canceled directly after the training and otherwise on a monthly basis.
Please bring your notebook to the classroom training.
The training is designed to be interactive: It consists of trainers, live demos, exercises and best-practice examples. With the help of AI, you will develop a strategy paper that is tailored to your individual needs in sales - valuable support for your day-to-day work in sales.
For this training you need a Plus account with OpenAi for ChatGPT. This can be canceled directly after the training and otherwise on a monthly basis.
Tool
Recommended for
(Junior) sales executives, sales sales managers, sales managers, sales managers, area sales managers or regional sales managers as well as managing directors in sales; also team leads or strategic decision makers, and anyone with responsibility in the area of sales management or those who want to successfully integrate new forms of artificial intelligence (AI) into their management work in sales.
Further recommendations for "AI in sales management: Your path to digital transformation"
42429
42430
Start dates and details
Monday, 23.02.2026
09:00 am - 5:00 pm
Tuesday, 24.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 21.05.2026
09:00 am - 5:00 pm
Friday, 22.05.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Tuesday, 30.06.2026
09:00 am - 5:00 pm
Wednesday, 01.07.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 12.10.2026
09:00 am - 5:00 pm
Tuesday, 13.10.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Wednesday, 09.12.2026
09:00 am - 5:00 pm
Thursday, 10.12.2026
09:00 am - 5:00 pm
Thursday, 18.02.2027
09:00 am - 5:00 pm
Friday, 19.02.2027
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
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