Precise AI creation in B2B communication
How to use AI to develop B2B ideas that are unique and accurate.
Contents
Brand fit
With AI, anyone can generate lots of ideas in a short space of time. But the crucial question is: which of these ideas are unique and irreplaceable? Which ones position and differentiate my brand?
Discover the criteria in the creative process that produce ideas with brand fit.
Target group fit
Using the right prompt techniques, we develop target group personas with whom we immediately enter into dialogue: How well does the concept appeal? Which messages stick? How convincing is the idea behind the product? Using AI-supported customer feedback, we refine the initial approaches in a targeted manner—until they are not only strategically coherent but also emotionally compelling.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You develop a clear creative compass to design effective B2B ideas.
- You train to efficiently control the creative process with AI—from idea development to targeted selection.
- You develop AI-supported target group personas thatdecision makers yourdecision makers .
- You test how target group personas provide direct feedback on your ideas—and how this can be used to make valuable refinements.
- You get tools for brand fit and target group fit, enabling you to make creative decisions faster and with greater confidence.
Methods
The online training course offers strategies and criteria for not only developing B2B ideas, but also for evaluating them more effectively. In addition to numerous exercises, creative methods, prompt techniques, and many practical examples are also used.
Interactive training with lots of practical exercises, best practice examples, discussion, exchange of experiences, and concrete results.
Tool
Recommended for
Specialists and managers from marketing, product management, PR, and public relations who want to use proven methods to write creative and attention-grabbing headlines in the B2B sector.
Further recommendations for "Precise AI creation in B2B communication"
Start dates and details
Thursday, 18.06.2026
09:00 am - 12:00 pm
Thursday, 26.11.2026
09:00 am - 12:00 pm
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