New concept

Management Between the Office and the Sales Floor – Leadership in Retail

Lead Instead of Reacting—Even When Everyday Life Sets the Pace

training
This training is held in German.
The line at the register is getting longer, an employee calls in sick, and the work schedules are waiting in the office: Your day-to-day life as a manager in retail is fast-paced, and decisions have to be made on the fly. Between the sales floor, the office, and operational challenges, is there hardly any time left to consciously shape your leadership role? This training exactly that: In just two intensive days, you’ll develop skills that will immediately ease your workload. You’ll gain practical tools to help you set priorities, communicate effectively, motivate your team, and resolve conflicts—for greater strength, structure, and composure in your day-to-day leadership role.

Contents

Special features of retail—your work environment

  • Managing between operational tasks (office) and requirements on the floor.
  • The 4 Dimensions of Your Role: Yourself – customers Employees and Managers.
  • Christmas business, inventory, etc.: Dealing with seasonal fluctuations.
  • Your visibility as a manager on the sales floor—even during peak hours and when the store is crowded.

Your Role as a Retail Manager

  • Clearly classify the requirements and tasks of your leadership role.
  • Leadership styles, especially situational leadership, that you can apply directly in your everyday life.
  • Leading in the sandwich position: Maintaining balance between the team and requirements.
  • Effective time and self-management for your everyday life.
  • Dealing consciously with power, responsibility, and stress.

The importance of leadership in retail

  • How your appearance and the company image are connected.
  • Customer focus as part of your daily management work.
  • Retain employees and promote their development in a targeted manner.
  • Team-oriented management next to and on the sales floor.

Practical management tasks in retail

  • HR Management effective motivation within the team.
  • Use communication and conflict management appropriately for the situation.
  • Work organization: Mastering the balancing act between office, sales, and shifts.
  • How do I deal with difficult situations in 4-dimensionality?

Management tools

  • Set priorities correctly and delegate tasks professionally.
  • Giving and receiving constructive and appropriate feedback.
  • Agree on goals and track them systematically.
  • Team building as part of my management tasks.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

ClarityClarity & Orientation:  

    • You will develop an understanding of the expectations placed on you as a retail manager.
    • You'll have a clear understanding of your role and be able to carry yourself with confidence—even when things get stressful.
    • You gain orientation and structure in your everyday management tasks: you maintain an overview of the sales floor, office tasks, and operational challenges.

Team Building:

    • You will learn how to implement measures and set goals. This will give your team a sense of direction.
    • You will be provided with management tools that enable solution-oriented work.

Communication:

    • You'll learn to communicate in a way that's appropriate to the situation and shows respect. This builds trust, improves collaboration, and ensures greater reliability in day-to-day business.

Stress reset:

    • You'll learn how to cope with stress, a heavy workload, and difficult situations.

trainer

Methods

Our lively and interactive training on the impetus provided by the trainer, who alternates between individual and group work. You can expect interaction attendees , practical examples, self-reflection, feedback rounds, and the exchange of experiences.

Recommended for

All retail managers (store managers, assistant store managers, team leaders, department managers, etc.), whether you’re new to leadership and want to prepare for a management role or have been in a leadership position for some time. Food retail, DIY, FMCG, etc.—you’re all welcome.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more
On-site training together
Booking number
42669
€ 1.540,- plus VAT
2 days
in 4 locations
4 Events
German
Events
Train several employees
Price upon request
2 days
In-person or Online
Appointment scheduled on an individual basis
  • Customized training courses
  • Direct application in practice
  • Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice

Further recommendations for “Leadership Between the Office and the Sales Floor—Leadership in Retail”

Start dates and details

  Select time period
0 events
10.09.2026
Munich
Booking number: 42669
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
max. 12 attendees

Thursday, 10.09.2026

09:00 am - 5:00 pm

Friday, 11.09.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
16.02.2027
Frankfurt a. M.
Booking number: 42669
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
max. 12 attendees

Tuesday, 16.02.2027

09:00 am - 5:00 pm

Wednesday, 17.02.2027

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
10.06.2027
Hamburg
Booking number: 42669
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
max. 12 attendees

Thursday, June 10, 2027

09:00 am - 5:00 pm

Friday, June 11, 2027

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
21.09.2027
Stuttgart
Booking number: 42669
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Venue
Arrival via Deutsche Bahn
Travel at reduced rates by booking via the learning environment.
Days & Times
2 days
max. 12 attendees

Tuesday, September 21, 2027

09:00 am - 5:00 pm

Wednesday, September 22, 2027

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Booking number: 42669
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Plan course
2 days
max. 12 attendees
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 42669
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Plan course
2 days
max. 12 attendees
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.

You might also be interested in:

Loading recommendations
Also bookable as in-house training
in-house training for several employees
optimally customized to your own needs
directly on site or online - save time and travel costs
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us - The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

3,500+ further training
620,000+ apprentices per year
Over 95% positive reviews
2,600+ trainers and coaches
18,000+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.