Further training
This continuing education is held in German.
The integration of social media into the communication mix is now a matter of course. Whether B2C or B2B - "markets are conversations" and social media can contribute to entering into dialog with customers and interested parties and thus contribute to the achievement of goals in marketing, PR, sales or HR. In this training course, you will learn which content and which topics are suitable for social media, what the right KPIs are and how to professionally plan and implement your social media strategy.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Module 1: Learning impulses
approx. 15 min.
Kick-off
Kick-off
The training is presented in a short kick-off video. You will receive a task to prepare you for the training.
Module 2: Classroom training
4 days
Social media: From basics and trends to strategy and concept development
Social media: From basics and trends to strategy and concept development
- Social media basics.
- Markets are conversations, Wor(l)d of Mouth.
- The most important trends in media use & the most important platforms.
- Content Marketing & Social Media.
- Strategy & concept development.
- How does this work in practice?
- The importance of visual communication.
- Influencer marketing.
- Excursus: Legal issues, GDPR.
- Monitoring & Evaluation.
Module 3: Coaching
1 hour
Practice coaching
Practice coaching
You will receive one hour of coaching from the trainer to answer individual / company-specific questions.
Module 4: E-examination
approx. 45 min
Final examination
Final examination
Lessons Learned:
In preparation for your final exam, you will receive a summary of the exam-relevant content after the classroom training.
Contents
Please bring your WLAN-enabled laptop with you!
Before training:
The training is presented in a short kick-off video. You will receive a task to prepare you for the classroom training.
Classroom training (4 days):
Social media basics
- Basics.
- Change in communication behavior & cultural change?
- Effects & consequences of social media for communication.
Markets are conversations, Wor(l)d of Mouth
- "Disruptive Schema", Word of Mouth & Storytelling, the new "5 Ps" in marketing.
- Have journalists had their day as traditional gatekeepers?
- User-generated content is changing the customer journey! Brands are becoming "broadcasters".
The most important trends in media use & the most important platforms
- How is media use changing?
- What role do video & moving images play?
- Facebook, X (formerly Twitter), Xing, LinkedIn, Instagram, TikTok, YouTube, WhatsApp, blogs & Co.
- Figures, data, facts & differences, B2C vs. B2B?
Content Marketing & Social Media
- Definition, arguments, success factors.
- Initial situation B2B and B2C, classic communication vs. content marketing: paid, owned and earned media, success factors for good content: SEO checklist.
Strategy & concept development
- Develop content strategy and concept. Budgeting.
- Define goals and identify and analyze target groups.
- Brand personas and brand values.
- Develop different content for different stages of the customer journey.
How does this work in practice?
- The individual work steps from concept to content creation.
- Content workflow, editorial and topic planning, research, idea generation and tools.
- How do I write correctly for social media?
The importance of visual communication
- Pictures & videos on the rise?
Influencer marketing
Excursus: legal issues, GDPR
Monitoring & evaluation
- KPIs & tools, ROI calculation.
- Content evaluation and metrics to assess success.
Practice coaching
You will receive 1 hour of practical coaching to answer individual - company-specific questions from the trainer.
Lessons Learned
In preparation for your final exam, you will receive a summary of the exam-relevant content via your learning environment after the classroom training.
E-exam
You can document your expertise with the final exam.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how successful B2B and B2C companies use social media in marketing, PR, HR and sales.
- You will receive concrete tools on how you can score points in communication with good content and added value for your target groups.
- You will receive a conceptual framework and specific tips & tricks for developing your own content marketing concept.
- You can enter into dialog with the management level with strategic arguments and have approaches for your own social media concept.
Methods
Trainer input, case/best practice examples, exercises, discussion, exchange of experiences, analysis of participants' tweets, group work, work aids and checklists.
Recommended for
Specialists/executives from marketing, communication, online marketing, advertising, PR, customer service, e-commerce and product management.
Final examination
After the training, you will take the written e-exam. To save travel costs and time, you will complete it on your computer at home or at work. The training content of the classroom module will be tested (time required: approximately 45 minutes). Upon successful completion of the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Business and Management “ certified Social Media Manager”.
Further recommendations for "Further training certified Social Media Manager:in"
Module 1: Learning impulses
approx. 15 min.
Kick-off
Kick-off
The training is presented in a short kick-off video. You will receive a task to prepare you for the training.
Module 2: Online training
4 days
Social media: from basics and trends to strategy and concept development
Social media: from basics and trends to strategy and concept development
- Social media basics.
- Markets are conversations, Wor(l)d of Mouth.
- The most important trends in media use & the most important platforms.
- Content marketing & social media.
- Strategy & concept development.
- How does this work in practice?
- The importance of visual communication.
- Influencer marketing.
- Excursus: Legal issues, GDPR.
- Monitoring & Evaluation.
Module 3: Coaching
1 hour
Practice coaching
Practice coaching
You will receive one hour of coaching from the trainer to answer individual / company-specific questions.
Module 4: E-examination
approx. 45 min
Final examination
Final examination
Lessons Learned:
In preparation for your final exam, you will receive a summary of the exam-relevant content after the online training.
Contents
Before training:
The training is presented in a short kick-off video. You will receive a task to prepare you for the online training.
Online training (4 days):
Social media basics
- Basics.
- Change in communication behavior & cultural change?
- Effects & consequences of social media for communication.
Markets are conversations, Wor(l)d of Mouth
- "Disruptive Schema", Word of Mouth & Storytelling, the new "5 Ps" in marketing.
- Have journalists had their day as traditional gatekeepers?
- User-generated content is changing the customer journey! Brands are becoming "broadcasters".
The most important trends in media use & the most important platforms
- How is media use changing?
- What role do video & moving images play?
- Facebook, X (formerly Twitter), Xing, LinkedIn, Instagram, TikTok, YouTube, WhatsApp, blogs & Co.
- Figures, data, facts & differences, B2C vs. B2B?
Content Marketing & Social Media
- Definition, arguments, success factors.
- Initial situation B2B and B2C, classic communication vs. content marketing: paid, owned and earned media, success factors for good content: SEO checklist.
Strategy & concept development
- Develop content strategy and concept. Budgeting.
- Define goals and identify and analyze target groups.
- Brand personas and brand values.
- Develop different content for different stages of the customer journey.
How does this work in practice?
- The individual work steps from concept to content creation.
- Content workflow, editorial and topic planning, research, idea generation and tools.
- How do I write correctly for social media?
The importance of visual communication
- Pictures & videos on the rise?
Influencer marketing
Excursus: legal issues, GDPR
Monitoring & evaluation
- KPIs & tools, ROI calculation.
- Content evaluation and metrics to assess success.
Practice coaching
You will receive 1 hour of practical coaching to answer individual - company-specific questions from the trainer.
Lessons Learned
To prepare for your final exam, you will receive a summary of the exam-relevant content via your learning environment after the online training.
E-exam
You can document your expertise with the final exam.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how successful B2B and B2C companies use social media in marketing, PR, HR and sales.
- You will receive concrete tools on how you can score points in communication with good content and added value for your target groups.
- You will receive a conceptual framework and specific tips & tricks for developing your own content marketing concept.
- You can enter into dialog with the management level with strategic arguments and have approaches for your own social media concept.
Methods
Trainer input, case/best practice examples, exercises, discussion, exchange of experiences, analysis of participants' tweets, group work, work aids and checklists.
Recommended for
Specialists/executives from marketing, communication, online marketing, advertising, PR, customer service, e-commerce and product management.
Final examination
After the training, you will take the written e-exam. To save travel costs and time, you can complete it on your computer at home or at work. The training content of the online module will be tested (time required: approximately 45 minutes). Upon successful completion of the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Business and Management “ certified Social Media Manager”.
Further recommendations for "Further training certified Social Media Manager:in"
Attendees comments
"I particularly liked the small group and that the moderator was motivated and motivating."
Adriane März
Badischer Landwirtschafts-Verlag GmbH
Seminar evaluation for "Further training for certified social media managers"
4.5 from 5
with 82 reviews
training content:
4.5
Content comprehensibility:
4.8
Practical relevance:
4.3
Trainer expertise:
4.7
Participant orientation:
4.6
Method variety:
4.4
On-site training together
Booking number
1899
1899
€ 2.940,-
plus VAT
4 days present
...
in 4 locations
with certificate
4 Events
German
Joint online training
Booking number
33694
33694
€ 2.940,-
plus VAT
4 days online
...
Online
with certificate
4 Events
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
4 days of classroom training, telephone coaching (1 hour), e-exam (45 minutes)
In-person or Online
with certificate
Start dates and details
01.07.2025
Live online
Booking number:
33694
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Course
zoom
Modules
4 days of online training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
Online training
Social media: from basics and trends to strategy and concept development
Date
01.-04.07.2025
Course
zoom
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
07.07.2025
Berlin
Booking number:
1899
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Modules
4 days of classroom training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
Classroom training
Social media: From basics and trends to strategy and concept development
Date
07.-10.07.2025
Venue
andel's by Vienna House
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
24.11.2025
Frankfurt a. M.
Booking number:
1899
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Modules
4 days of classroom training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
Classroom training
Social media: From basics and trends to strategy and concept development
Date
24.-27.11.2025
Venue
relexa hotel Frankfurt/Main
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
01.12.2025
Live online
Booking number:
33694
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Course
zoom
Modules
4 days of online training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
Online training
Social media: from basics and trends to strategy and concept development
Date
01.-04.12.2025
Course
zoom
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
02.02.2026
Cologne
Booking number:
1899
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Modules
4 days of classroom training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
Classroom training
Social media: From basics and trends to strategy and concept development
Date
02.-05.02.2026
Venue
Maternushaus Köln
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
04.05.2026
Live online
Booking number:
33694
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Course
zoom
Modules
4 days of online training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
Online training
Social media: from basics and trends to strategy and concept development
Date
04.-07.05.2026
Course
zoom
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
16.06.2026
Munich
Booking number:
1899
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Modules
4 days of classroom training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
Classroom training
Social media: From basics and trends to strategy and concept development
Date
16.-19.06.2026
Venue
Hyperion Hotel München
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
31.08.2026
Live online
Booking number:
33694
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Course
zoom
Modules
4 days of online training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
Online training
Social media: from basics and trends to strategy and concept development
Date
31.08.-03.09.2026
Course
zoom
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
1899
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Details
4 days of classroom training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
33694
€ 2.940,- plus VAT.
€ 3,498.60 incl. VAT.
Details
4 days of online training, telephone coaching (1 hour), e-exam (45 minutes)
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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