Further training
This continuing education is held in German.
Content marketing is the digital marketing trend of recent years and much more than that: it is a powerful tool for sustainable brand positioning and securing corporate success. Learn how to use content marketing for your projects: from strategy development to action planning and management. You will learn which content is relevant to your goals and how to generate effective top content. You will learn how AI can support you in planning and production and how content can be distributed in a targeted manner. After the training course, you will also know how to measure success and which software is suitable for your purposes.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Module 1: Webinar
approx. 1 hour
Module 2: Classroom training
4 days
Content marketing from brainstorming to campaign.
Content marketing from brainstorming to campaign.
- Content Marketing: Basics
- From brainstorming to the campaign
- Content creation
- Content distribution
- Analytics
- SEO and SEA
Module 3: Self-study phase
approx. 1 hour
Digital flashcards "Digital knowledge sources"
Digital flashcards "Digital knowledge sources"
Work on the digital flashcards in addition to the classroom training. Find out how you can use the internet as a digital source of knowledge - either as a basis or as inspiration for your content production. Get to know the most important sources of knowledge online and find out how you can use them effectively.
Module 4: Coaching
approx. 1 hour
Practice coaching
Practice coaching
You will receive one hour of coaching from the trainer to answer individual/company-specific questions.
Module 5: E-examination
approx. 45 min.
Final examination
Final examination
Lessons Learned:
In preparation for your final exam, you will receive a summary of the exam-relevant content after the classroom training.
Contents
including AI methods
Before training:
Webinar to present the training.
Training (4 days):
Content Marketing: Basics
- Content marketing: then and now.
- Content marketing, advertising and performance marketing.
- Owned, paid and earned content.
- Content formats.
From brainstorming to the campaign
- Persona development: Who consumes our content?
- New digital touchpoints and the future of the customer journey in marketing.
- Content strategy development: AI-supported analyses for data-based market and target group analyses.
- Creating topic relevance: Automated trend and topic analyses. AI-supported market and target group analyses.
- Channels: Corporate publishing, GPTs, podcasts, the website as a content platform, apps, content hubs, newsletters and forums.
- Content for intranet and corporate social intranet.
- Software for planning and implementation (PC and Mac).
Content creation
- From help to hero content: content category models.
- Effective content in times of content collapse.
- Content formats and creative content development:
- Video content and audio content: what works?
- Text content and the attention span thing.
- AI tools for texts, images, voice-overs, music and videos.
- Develop it yourself or have it produced. What is possible on your own?
- User Generated Content (UGC) - How companies integrate content from customers.
- Automated content creation - opportunities and risks.
- Making workflows more efficient with software and AI.
- Effort and costs.
- Legal aspects of content marketing: protecting your own content - using third-party content.
Content distribution
- Distribute and publicize content: Channels.
- Advantages and disadvantages of distribution in social media.
- New platforms & formats - opportunities and risks of using TikTok, LinkedIn Articles, Web Stories and podcasts in modern content strategies.
Analytics
- Relevant KPIs in content marketing
- Content performance and data mining. Evaluate content meaningfully and make data-driven decisions with analytics, customer data platforms and KPI dashboards.
- Looking into the future: Managing content better with predictive analytics.
SEO and SEM
- SEO: Move forward in the SERPs with content.
- Google SGE, Perplexity and Co: The future of SEO in times of generative artificial intelligence.
- Niche content and duplicate content.
- Photo, video and audio SEO.
- Search Engine Advertising (SEA).
Practice coaching
You will receive 1 hour of coaching from the trainer to answer individual, company-specific questions.
E-exam
You can document your expertise with the final exam.
Please bring a WLAN-capable laptop with you!
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn why content marketing is one of the most powerful marketing methods of all.
- You will learn how to design and build a content marketing strategy.
- You will learn about content sources and how to develop creative content.
- You can define the relevant channels for your campaign.
- You know how to statistically evaluate content marketing campaigns and how to define the right KPIs for your campaigns.
- You are familiar with software solutions for designing, implementing and monitoring campaigns.
Methods
Trainer input, case/best-practice examples, practical exercises, individual/group work, discussion, exchange of experience, practical advice. Checklists and work aids support successful implementation in practice.
Recommended for
Specialists/executives from marketing, content marketing, online marketing, social media, communication, press and public relations, advertising, e-commerce, sales and product management as well as online editors, journalists and employees from companies, agencies and consulting firms. This course is also suitable for newcomers with little prior knowledge.
Final examination
After the training, you will take a written e-exam. To save you travel costs and time, you can complete it on your computer at home or at work. The training content of the compulsory module will be tested (time required: approximately 45 minutes). Upon successful completion of the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Business and Management “ certified Content Marketing Manager”.
Further recommendations for "Continuing education certified Content Marketing Manager:in"
Module 1: Webinar
approx. 1 hour
Module 2: training training
4 days
Content marketing from brainstorming to campaign
Content marketing from brainstorming to campaign
- Content Marketing: Basics
- From brainstorming to the campaign
- Content creation
- Content distribution
- Analytics
- SEO and SEM
Module 3: Self-study phase
approx. 1 hour
Digital flashcards "Digital knowledge sources"
Digital flashcards "Digital knowledge sources"
Work on the digital flashcards in addition to the live training. Learn how you can use the internet as a digital source of knowledge - either as a basis or as inspiration for your content production. Get to know the most important sources of knowledge online and find out how you can use them effectively.
Module 4: Coaching
approx. 1 hour
Practice coaching
Practice coaching
You will receive one hour of coaching from the trainer to answer individual/company-specific questions.
Module 5: E-examination
approx. 45 min.
Final examination
Final examination
Lessons Learned:
In preparation for your final exam, you will receive a summary of the exam-relevant content after the live online training.
Contents
including AI methods
Before training:
Webinar to present the training.
Training (4 days):
Content Marketing: Basics
- Content marketing: then and now.
- Content marketing, advertising and performance marketing.
- Owned, paid and earned content.
- Content formats.
From brainstorming to the campaign
- Persona development: Who consumes our content?
- New digital touchpoints and the future of the customer journey in marketing.
- Content strategy development: AI-supported analyses for data-based market and target group analyses.
- Creating topic relevance: Automated trend and topic analyses. AI-supported market and target group analyses.
- Channels: Corporate publishing, GPTs, podcasts, the website as a content platform, apps, content hubs, newsletters and forums.
- Content for intranet and corporate social intranet.
- Software for planning and implementation (PC and Mac).
Content creation
- From help to hero content: content category models.
- Effective content in times of content collapse.
- Content formats and creative content development:
- Video content and audio content: what works?
- Text content and the attention span thing.
- AI tools for texts, images, voice-overs, music and videos.
- Develop it yourself or have it produced. What is possible on your own?
- User Generated Content (UGC) - How companies integrate content from customers.
- Automated content creation - opportunities and risks.
- Making workflows more efficient with software and AI.
- Effort and costs.
- Legal aspects of content marketing: protecting your own content - using third-party content.
Content distribution
- Distribute and publicize content: Channels.
- Advantages and disadvantages of distribution in social media.
- New platforms & formats - opportunities and risks of using TikTok, LinkedIn Articles, Web Stories and podcasts in modern content strategies.
Analytics
- Relevant KPIs in content marketing
- Content performance and data mining. Evaluate content meaningfully and make data-driven decisions with analytics, customer data platforms and KPI dashboards.
- Looking into the future: Managing content better with predictive analytics.
SEO and SEM
- SEO: Move forward in the SERPs with content.
- Google SGE, Perplexity and Co: The future of SEO in times of generative artificial intelligence.
- Niche content and duplicate content.
- Photo, video and audio SEO.
- Search Engine Advertising (SEA).
Practice coaching
You will receive 1 hour of coaching from the trainer to answer individual, company-specific questions.
E-exam
You can document your expertise with the final exam.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn why content marketing is one of the most powerful marketing methods of all.
- You will learn how to design and build a content marketing strategy.
- You will learn about content sources and how to develop creative content.
- You can define the relevant channels for your campaign.
- You know how to statistically evaluate content marketing campaigns and how to define the right KPIs for your campaigns.
- You are familiar with software solutions for designing, implementing and monitoring campaigns.
Methods
Trainer input, case/best-practice examples, practical exercises, individual/group work, discussion, exchange of experience, practical advice. Checklists and work aids support successful implementation in practice.
The following third-party tool can be used in the event:
Recommended for
Specialists/executives from marketing, content marketing, online marketing, social media, communication, press and public relations, advertising, e-commerce, sales and product management as well as online editors, journalists and employees from companies, agencies and consulting firms. This course is also suitable for newcomers with little prior knowledge.
Final examination
After the training, you will take a written e-exam. To save you travel costs and time, you can complete it on your computer at home or at work. The training content of the compulsory module will be tested (time required: approximately 45 minutes). Upon successful completion of the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Business and Management “ certified Content Marketing Manager”.
Further recommendations for "Continuing education certified Content Marketing Manager:in"
Seminar evaluation for "Further training certified Content Marketing Manager"
4.6 from 5
with 57 ratings
training content:
4.7
Content comprehensibility:
4.8
Practical relevance:
4.2
Trainer expertise:
4.9
Participant orientation:
4.8
Method variety:
4.6
On-site training together
Booking number
30173
30173
€ 2.890,-
plus VAT
4 days training
...
in 4 locations
with certificate
4 Events
German
Joint online training
Booking number
33677
33677
€ 2.890,-
plus VAT
4 days training
...
Online
with certificate
2 Events
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
4 days of training, coaching (1 hour), e-test (45 minutes)
In-person or Online
with certificate
Start dates and details
29.08.2025
Munich/Eching
Booking number:
30173
€ 2.890,- plus VAT.
€ 3,439.10 incl. VAT.
Course
zoom
Modules
4 days of training, coaching (1 hour), e-test (45 minutes)
max. 10 participants
Webinar
Kick-Off
Date
29.08.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Classroom training
Content marketing from brainstorming to campaign.
Date
15.-18.09.2025
Venue
Olymp Munich
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
28.10.2025
Live online
Booking number:
33677
€ 2.890,- plus VAT.
€ 3,439.10 incl. VAT.
Course
zoom
Modules
4 days of training, coaching (1 hour), e-test (45 minutes)
max. 10 participants
Webinar
Kick-Off
Date
28.10.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
training training
Content marketing from brainstorming to campaign
Date
04.-07.11.2025
Course
zoom
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
08.11.2025
Live online
Booking number:
33677
€ 2.890,- plus VAT.
€ 3,439.10 incl. VAT.
Course
zoom
Modules
4 days of training, coaching (1 hour), e-test (45 minutes)
max. 10 participants
Webinar
Kick-Off
Date
26.03.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
training training
Content marketing from brainstorming to campaign
Date
21.-24.04.2026
Course
zoom
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
18.11.2025
Hamburg
Booking number:
30173
€ 2.890,- plus VAT.
€ 3,439.10 incl. VAT.
Course
zoom
Modules
4 days of training, coaching (1 hour), e-test (45 minutes)
max. 10 participants
Webinar
Kick-Off
Date
18.11.2025
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Classroom training
Content marketing from brainstorming to campaign.
Date
02.-05.12.2025
Venue
Best Western Plus Hotel Böttcherhof
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
24.02.2026
Cologne
Booking number:
30173
€ 2.890,- plus VAT.
€ 3,439.10 incl. VAT.
Course
zoom
Modules
4 days of training, coaching (1 hour), e-test (45 minutes)
max. 10 participants
Webinar
Kick-Off
Date
24.02.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Classroom training
Content marketing from brainstorming to campaign.
Date
10.-13.03.2026
Venue
Best Western Plus Hotel Köln City
Schedule
1st-4th day: 09:00 am - approx. 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
09.06.2026
Berlin
Booking number:
30173
€ 2.890,- plus VAT.
€ 3,439.10 incl. VAT.
Course
zoom
Modules
4 days of training, coaching (1 hour), e-test (45 minutes)
max. 10 participants
Webinar
Kick-Off
Date
09.06.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Webinar
Kick-Off
Date
09.06.2026
Course
zoom
Schedule
Start 10:00 am, end approx. 11:00 am
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
30173
€ 2.890,- plus VAT.
€ 3,439.10 incl. VAT.
Details
4 days of training, coaching (1 hour), e-test (45 minutes)
max. 10 participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
33677
€ 2.890,- plus VAT.
€ 3,439.10 incl. VAT.
Details
4 days of training, coaching (1 hour), e-test (45 minutes)
max. 10 participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
The Haufe Akademie - Your professional partner for professional development, practical seminars & courses, online and in-house training & current conferences
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
