Contents
Fundamentals: New challenges in marketing and
corporate communications
- Seize more opportunities in communication with less effort.
- A well-orchestrated multi-channel strategy for corporate success.
- How companies, CEOs and corporate influencers complement each other as senders in communication.
Planning: The first step to success
- Key elements for a successful communication strategy.
- How to reach your target groups with buyer personas and value propositions.
- Clever evaluation: Finding the best communication channels to address your target groups.
- Define processes and roles in the Corporate News Hub.
- Tools for brainstorming and planning: Teams, Kanban, ChatGPT and co.
Sustainable communication: messages that connect
- Proven digital storytelling and content marketing techniques.
- Cross-channel: Strong core messages for your company.
- Content inventory: using existing content effectively.
- How you can use synergies without copy & paste.
Measuring success: setting and achieving goals
- Forward-looking management of stakeholder expectations.
- Qualitative and quantitative goals in communication.
- Celebrating successes and making adjustments for future growth.
Learning environment
Your benefit
- You know how to keep the cost of integrated communication to a minimum.
- You know the most important principles for cross-channel planning.
- You will receive specific assistance for your personal target group analysis.
- You will develop the ability to plan editorial work across all channels.
- You will receive concrete working aids for the use of ChatGPT, Canva and other tools.
After this training you can:
- create cross-channel editorial plans.
- Better control of marketing and communication.
- Use synergies between the individual channels.
- Optimize workflows/organization for marketing and communication in small teams.
- Carry out transparent analyses of the results of your communication
Methods
Trainer input, case studies, exercises, exchange of experience and checklists, small group and individual work, Q+A.
Recommended for
Specialists and managers from (online) marketing, PR and corporate communications, Employees from social media and product management. career changers in (online) marketing, PR and corporate communications.
Further recommendations for "Corporate News Hub: Effective communication planning"
Seminar evaluation for "Corporate News Hub: Effective communication planning"







35303
35520
Start dates and details
Thursday, 04.09.2025
09:00 am - 5:00 pm
Friday, 05.09.2025
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 27.11.2025
09:00 am - 5:00 pm
Friday, 28.11.2025
09:00 am - 5:00 pm
Tuesday, 10.02.2026
09:00 am - 5:00 pm
Wednesday, 11.02.2026
09:00 am - 5:00 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.