Corporate News Hub: Effective communication planning

Using social media, newsletters, websites, PR and more with less effort and more impact

This training is held in German.
The training provides valuable information and tips for companies that want to communicate with small teams on various channels. You will receive an overview of the basics of communication planning for social media, LinkedIn, newsletters, websites, PR and other channels. Step by step, you will develop the structure for comprehensive communication planning. Learn how tools such as Canva, ChatGPT or Kanban Boards can help you organize marketing and communication. After the training , you will have the knowledge and know success factors, tips and tricks to use cross-channel communication effectively for your marketing, even in small teams.

Contents

Fundamentals: New challenges in marketing and
corporate communications

  • Seize more opportunities in communication with less effort.
  • A well-orchestrated multi-channel strategy for corporate success.
  • How companies, CEOs and corporate influencers complement each other as senders in communication.

Planning: The first step to success

  • Key elements for a successful communication strategy.
  • How to reach your target groups with buyer personas and value propositions.
  • Clever evaluation: Finding the best communication channels to address your target groups.
  • Define processes and roles in the Corporate News Hub.
  • Tools for brainstorming and planning: Teams, Kanban, ChatGPT and co.

Sustainable communication: messages that connect

  • Proven digital storytelling and content marketing techniques.
  • Cross-channel: Strong core messages for your company.
  • Content inventory: using existing content effectively.
  • How you can use synergies without copy & paste.

Measuring success: setting and achieving goals

  • Forward-looking management of stakeholder expectations.
  • Qualitative and quantitative goals in communication.
  • Celebrating successes and making adjustments for future growth.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

  • You know how to keep the cost of integrated communication to a minimum.
  • You know the most important principles for cross-channel planning.
  • You will receive specific assistance for your personal target group analysis.
  • You will develop the ability to plan editorial work across all channels.
  • You will receive concrete working aids for the use of ChatGPT, Canva and other tools.

 

After this training you can:

  • create cross-channel editorial plans.
  • Better control of marketing and communication.
  • Use synergies between the individual channels.
  • Optimize workflows/organization for marketing and communication in small teams.
  • Carry out transparent analyses of the results of your communication

Methods

Trainer input, case studies, exercises, exchange of experience and checklists, small group and individual work, Q+A.

Recommended for

Specialists and managers from (online) marketing, PR and corporate communications, Employees from social media and product management. career changers in (online) marketing, PR and corporate communications.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Corporate News Hub: Effective communication planning"

Seminar evaluation for "Corporate News Hub: Effective communication planning"

4.4 from 5
with 10 ratings
training content:
4.3
Content comprehensibility:
4.5
Practical relevance:
3.9
Trainer expertise:
4.5
Participant orientation:
4.5
Method variety:
4.3
On-site training together
Booking number
35303
€ 1.490,- plus VAT
2 days
in 2 locations
2 Events
German
In-person trainings
Joint online training
Booking number
35520
€ 1.490,- plus VAT
2 days
Online
on 27.11.2025
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Start dates and details

  Select time period
0 events
04.09.2025
Berlin
Booking number: 35303
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
relexa Hotel Stuttgarter Hof
relexa Hotel Stuttgarter Hof
Anhalter Straße 8-9, 10963 Berlin
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Thursday, 04.09.2025

09:00 am - 5:00 pm

Friday, 05.09.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
27.11.2025
Live-Online
Booking number: 35520
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 27.11.2025

09:00 am - 5:00 pm

Friday, 28.11.2025

09:00 am - 5:00 pm

10.02.2026
Munich
Booking number: 35303
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
Steigenberger Hotel München
Steigenberger Hotel Munich
Berliner Straße 85, 80805 Munich
Room rate: € 156,90 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Tuesday, 10.02.2026

09:00 am - 5:00 pm

Wednesday, 11.02.2026

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
The next booking ensures this course will take place
Booking number: 35303
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number: 35520
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

About us – The Haufe Akademie

Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.

Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.

A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.

Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.

2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email

Do you have any questions?

We are there for you Mon - Fri 8 a.m. - 5:00 p.m.

Stephanie Göpfert

Head of Customer Service

*Mandatory fields
FAQs

Questions & Answers

In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.