Education
This training is held in German.
Are you new to inside sales or customer service? Would you like to optimally prepare yourself for the exciting tasks of a professional sales person in internal sales or deepen your existing knowledge? As a modern inside sales employee, you will be increasingly involved in sales activities, e.g. in dealing with B and C customers, in complaints management, in acquiring potential new customers, in written communication with existing customers or in providing professional support in key account management. Modern sales techniques, effective telephoning and special acquisition and argumentation methods for active and successful internal sales are the focus of this training.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Module 1: Classroom seminar
4 days
Tasks of the modern office staff
Tasks of the modern office staff
Tasks of the modern office staff
Written communication as an active sales tool
Effective telephoning
Professional support for key accounts from the back office
Exploit cross-selling and up-selling potential
Module 2: E-Learning
approx. 3 hours
Consolidation phase with 2 e-learnings
Consolidation phase with 2 e-learnings
Basic knowledge of business administration (online learning time: approx. 1 hour)
Quick-wittedness and rhetoric (online learning time: approx. 2 hours)
Module 3: E-examination
approx. 45 min.
Final examination
Final examination
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
You can document your expertise with the e-test.
Contents
Already more than 1,350 enthusiastic participants!
Tasks of the modern office staff
- Inside salesperson as team seller and customer coach.
- Implementation of customer processing programs.
Written communication as an active sales tool
- Benefit argumentation rules (for phone, letter, fax, e-mail).
- Customer-oriented language.
- Professional offer management.
- Order confirmation, follow-up letters, offer follow-up, follow-up campaigns, newsletters.
Effective telephoning
- Dialogue structure, questioning techniques for needs analysis.
- Objection handling, pretext handling.
- Negotiating and closing techniques on the phone.
- Complaint management.
- Establish telephone marketing and telephone sales campaigns (outbound).
Professional support for key accounts from the back office
- Development and maintenance of a contact partner network.
- Recognize and manage decision maker at customers.
Exploit cross-selling and up-selling potential
Lessons Learned
- After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
- You can document your expertise with the e-test.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- This training course teaches you the most important methods and procedures for successful work as an active and professional inside salesperson.
- You know how to use different sales tools.
- You will train effective telephone skills, be able to counter customer objections and react better in price discussions and negotiation situations on the phone .
- You know what is important for professional key account management support in back office and improve cooperation between back office and field sales.
- You can exploit cross-selling and up-selling potential.
- Optimal knowledge transfer through e-learning. Two e-learning courses are available for you to use for 12 months via your learning environment, your personal online area.
Methods
The training is based on a balanced mixture of role plays and the presentation and discussion of the essential technical principles. Reflection and feedback in small groups as well as in the plenary session ensure a lasting learning effect. Trainer input, case/best-practice examples, exercises, discussion, exchange of experience, work aids, checklists.
Recommended for
Internal sales staff, sales persons in internal sales, customer service staff, customer managers, sales assistants, telemarketers, employees who actively sell, junior managers in internal sales and anyone who wants to professionalize their sales skills in an intensive and practical way.
Final examination
After the training, participants take the written final exam for the training course certified top salessales person in internal sales - Internal Sales Manager. To save you travel costs and time, you can take the e-exam on your computer at work or at home. The training content of the classroom module is tested in written form (time required: approx. 45 minutes). The e-exam can be taken as soon as the classroom module has been completed.
After successfully passing the final exam, you will receive the "certified sales person - Internal Sales Manager" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.
Further recommendations for "certified Top-salessales person in Internal Sales / Internal Sales Manager"
Module 1: training training
4 days
Tasks of the modern office staff
Tasks of the modern office staff
Tasks of the modern office staff
Written communication as an active sales tool
Effective telephoning
Professional support for key accounts from the back office
Exploit cross-selling and up-selling potential
Module 2: E-Learning
approx. 3 hours
Consolidation phase with 2 e-learnings
Consolidation phase with 2 e-learnings
Basic knowledge of business administration (online learning time: approx. 1 hour)
Quick-wittedness and rhetoric (online learning time: approx. 2 hours)
Module 3: E-examination
approx. 45 min.
Final examination
Final examination
Lessons Learned
After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
You can document your expertise with the e-test.
Contents
Already more than 1,350 enthusiastic participants!
Tasks of the modern office staff
- Inside salesperson as team seller and customer coach.
- Implementation of customer processing programs.
Written communication as an active sales tool
- Benefit argumentation rules (for phone, letter, fax, e-mail).
- Customer-oriented language.
- Professional offer management.
- Order confirmation, follow-up letters, offer follow-up, follow-up campaigns, newsletters.
Effective telephoning
- Dialogue structure, questioning techniques for needs analysis.
- Objection handling, pretext handling.
- Negotiating and closing techniques on the phone.
- Complaint management.
- Establish telephone marketing and telephone sales campaigns (outbound).
Professional support for key accounts from the back office
- Development and maintenance of a contact partner network.
- Recognize and manage decision maker at customers.
Exploit cross-selling and up-selling potential
Lessons Learned
- After the training, you will receive a summary of the exam-relevant content via your learning environment in preparation for your final exam.
Final examination
- You can document your expertise with the e-test.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- This training course teaches you the most important methods and procedures for successful work as an active and professional inside salesperson.
- You know how to use different sales tools.
- You will train effective telephone skills, be able to counter customer objections and react better in price discussions and negotiation situations on the phone .
- You know what is important for professional key account management support in back office and improve cooperation between back office and field sales.
- You can exploit cross-selling and up-selling potential.
- Optimal knowledge transfer through e-learning. Two e-learning courses are available for you to use for 12 months via your learning environment, your personal online area.
Methods
The training is based on a balanced mixture of role plays and the presentation and discussion of the essential technical principles. Reflection and feedback in small groups as well as in the plenary session ensure a lasting learning effect. Trainer input, case/best-practice examples, exercises, discussion, exchange of experience, work aids, checklists.
Recommended for
Internal sales staff, sales persons in internal sales, customer service staff, customer managers, sales assistants, telemarketers, employees who actively sell, junior managers in internal sales and anyone who wants to professionalize their sales skills in an intensive and practical way.
Final examination
After the training, participants take the written final exam for the training course certified top salessales person in internal sales - Internal Sales Manager. To save you travel costs and time, you can take the e-exam on your computer at work or at home. The training content of the online seminar is tested in written form (time required: approx. 45 minutes). The e-exam can be taken as soon as the training training has been completed.
After successfully passing the final exam, you will receive the "certified sales person - Internal Sales Manager" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.
Further recommendations for "certified Top-salessales person in Internal Sales / Internal Sales Manager"
Attendees comments
"I particularly liked the fact that the theoretical content was taught in a very practice-oriented way."
Nina Ruhnow
GWK Gesellschaft Wärme-, Kältetechnik GmbH, Kierspe
"The video analysis was very instructive. It was good to be asked before the start of the event which topics were important to the participants."
Marion Maaßen
Hendrix UTD GmbH, Goch
"The content was very understandable thanks to the many practical examples!"
Jasmin Pfeiffer
Seaquist Closures Löffler GmbH, Freyung
"Very good structure and experience of the speaker, many practical examples."
Heidi Rosendahl
Haufe-Lexware Services, Freiburg im Breisgau
"The content was taught in a very practical way!"
Aenne Viebrock
Thomas Hilfen für Körperbehinderte GmbH& Co. KG, Bremervörde
"Top: The practical examples and the speaker's experience. The communication of the topics covered was good."
Alessa Engler
Bohle AG, Haan
"The lecturer responds very well to the needs and questions of the participants."
Mathias König
Rösle GmbH & Co. KG, Marktoberdorf
"Small group - greater learning effect!"
Susann Kaminski
Wenko-Wenselaar GmbH & Co. KG, Hilden
Seminar evaluation for "certified Top-salessales person in internal sales / Internal Sales Manager"
4.7 from 5
with 158 ratings
training content:
4.7
Content comprehensibility:
4.8
Practical relevance:
4.7
Trainer expertise:
5
Participant orientation:
4.8
Method variety:
4.7
On-site training together
Booking number
30532
30532
€ 2.390,-
plus VAT
4 days, E-Lea
...
in 3 locations
with certificate
3 Events
German
Joint online training
Booking number
33679
33679
€ 2.390,-
plus VAT
4 days, E-Lea
...
Online
with certificate
0 Events
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
4 days, e-learning, e-exam (45 min.)
In-person or Online
with certificate
Start dates and details
21.07.2025
Munich
Booking number:
30532
€ 2.390,- plus VAT.
€ 2,844.10 incl. VAT.
Modules
4 days, e-learning, e-exam (45 min.)
Limited number of participants
Classroom seminar
Tasks of the modern office staff
Date
21.-24.07.2025
Venue
Steigenberger Hotel München
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 09:00 am - approx. 4:00 pm
Fee includes
The fee includes the costs for further training, examination documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
20.04.2026
Cologne
Booking number:
30532
€ 2.390,- plus VAT.
€ 2,844.10 incl. VAT.
Modules
4 days, e-learning, e-exam (45 min.)
Limited number of participants
Classroom seminar
Tasks of the modern office staff
Date
20.-23.04.2026
Venue
Best Western Plus Hotel Köln City
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 09:00 am - approx. 4:00 pm
Fee includes
The fee includes the costs for further training, examination documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.06.2026
Stuttgart
Booking number:
30532
€ 2.390,- plus VAT.
€ 2,844.10 incl. VAT.
Modules
4 days, e-learning, e-exam (45 min.)
Limited number of participants
Classroom seminar
Tasks of the modern office staff
Date
22.-25.09.2026
Venue
Pullman Fontana
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
4th day: 09:00 am - approx. 4:00 pm
Fee includes
The fee includes the costs for further training, examination documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
30532
€ 2.390,- plus VAT.
€ 2,844.10 incl. VAT.
Details
4 days, e-learning, e-exam (45 min.)
Limited number of participants
Fee includes
The fee includes the costs for further training, examination documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33679
€ 2.390,- plus VAT.
€ 2,844.10 incl. VAT.
Details
4 days, e-learning, e-exam (45 min.)
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
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Munzinger Str. 9
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