Contents
Consequences of low/high employee retention
- Arguments for internal company persuasion.
- Securing viability and competitive strength.
- Impact on commitment and company performance.
- Benefits for attractiveness as an employer and recruiting.
Approaches for optimal employee retention
- Business management and psychological aspects.
- Analysis of the degree of Employees retention.
- Strategic management of fluctuation.
- Analysis of performance and potential.
- Design of employee surveys to increase loyalty.
Retain and win over important target groups
- specialists: Employees with skills critical to success.
- Shortage of skilled workers and labor shortages.
- Key employees: Strategically important functions.
- High performers, high potentials and talents.
The best measures for employee retention
- The best measures for employee satisfaction and enthusiasm.
- Effective tangible and intangible measures.
- Structural and individualized bonding measures.
- Organization of working hours, place of work, working environment.
- Effects of work organization, home office and work-life balance.
- Specialist careers and management careers as retention tools.
Image and attractiveness as an employer
- Employer of Choice: The path to becoming an employer of choice.
- Importance of remuneration and benefits.
- Recognize strengths, build an employer brand.
- Image as an employer, name recognition and public image.
- Innovative employer branding, personnel marketing and recruiting.
The role of managers
- Transparency of goals, tasks and expectations.
- Appreciation, participation and feedback.
- Employee loyalty on an individual level.
- Shaping the working atmosphere, team atmosphere, working climate.
Practical case of a typical company situation
- Structured process model in concrete application.
- Dealing with resistance.
- Measurement of project success.
Optimization of own concepts
- Own situation, goals and options for action.
- Company-specific tailoring of the packages of measures.
- Responsibility of company management, executives and HR.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn about specific measures to optimize employee retention and motivation and to increase your attractiveness as an employer.
- You will know whether and, if so, which deficits exist in your company and develop sensible packages of measures.
- You will be familiar with several options for implementation in your company, taking cost and profitability aspects into account.
- You benefit from the targeted exchange with experts and colleagues.
- You will receive helpful checklists and work aids that can be individually adapted to suit your company.
Methods
Input from the experts, individual and group work, checklists, practical cases from participants, selected examples, peer counseling and exchange of experiences.
Recommended for
Managers and designers from HR management and corporate management who want to design and implement effective measures for employer branding, employee retention and employer attractiveness.
Further recommendations for "Success factors for employee retention and employer attractiveness"
Attendees comments
"I left the training with a good feeling - thank you for that!"

"Excellent seminar organization."

Seminar evaluation for "Success factors for employee retention and employer attractiveness"







5258
Start dates and details
Tuesday, 01.07.2025
09:00 am - 5:00 pm
Wednesday, 02.07.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Thursday, 18.09.2025
09:00 am - 5:00 pm
Friday, 19.09.2025
09:00 am - 4:30 pm
Thursday, 23.10.2025
09:00 am - 5:00 pm
Friday, 24.10.2025
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Thursday, 04.12.2025
09:00 am - 5:00 pm
Friday, 05.12.2025
09:00 am - 4:30 pm

Thursday, 12.02.2026
09:00 am - 5:00 pm
Friday, 13.02.2026
09:00 am - 4:30 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.