Corporate identity and digital brand management

Corporate Behavior - Corporate Design - Corporate Communication - Reputation Management

This training is held in German.
The corporate identity is the basis of your company's brand and is more important than ever in a dynamic environment. Communication and sales channels have expanded, customers want to have their say, B2B and B2C are connected via social media. Reputation can be built up quickly, but it can also be damaged quickly. In this training, you will learn to understand corporate identity as a combination of corporate behavior, corporate design and corporate communications and to successfully develop, expand and moderate it as an integrated approach offline and online in order to strengthen your company's brand in a permanent process.

Contents

Introduction

  • Corporate identity: Anchor of the brand in a dynamic environment.

  • customers as decision makers who also act emotionally and socially.

  • Customer expectations: B2C, B2B, brand image.

  • Brand management as an integrated approach.

Brand as a platform for identity

  • Readjustment of the brand under the conditions of the digital age as a process of change.
  • How are we talked about - who are we for our core target group - who do we want to be - how do we act - how do we get closer to our customers ' expectations?
  • The three pillars of corporate identity:
  • Corporate behavior: customer persona, define character type, type and promise as brand content; behavior guidelines incl. social media guidelines.
  • Corporate design: shaping identity; image before language, emotion before reason; neuroscience findings, implicit language of image or typography.
  • Corporate Communications: How does the company speak? How does it conduct the dialog? What does it have to say? Communication as an integrated task; trends.
  • (Online) reputation management: monitoring communication about and with the company; brand development and moderation as a permanent task.
  • Managing the brand value

Identity comes from within

  • Our self-image? Our promise? How do we want to develop?
  • Participation in the company creates acceptance; positioning in competition.
  • Brand management as moderation; identity online and offline.
  • Content management as a basis; developing an editorial plan.
  • Implementation and metrics: install a learning system as an overall view offline and online.
  • Human resources, organization.

Brand image as a result of media and personal encounters

  • Brand - customer relationship: character and roles; customer contact points.
  • Moderation of the brand on the web. Personal contact is just as important: Events. Service.

Best practice examples

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

You learn,

  • to understand the importance of a corporate identity as the basis for brand management in the digital age and to approach it as an ongoing process,

  • How to realign your corporate brand in eight targeted steps,

  • starting with the corporate identity, which is built up authentically from within,

  • how the design emphasizes the company's central promise to customers ,

  • how the required openness in communication with customers can be established and managed within the company,

  • how the interplay between the levels of behavior, communication, design and online reputation can be used to (further) develop a corporate character as a basis for success,

    how brand image can be measured and managed.

trainer

Methods

Trainer input, practical examples from B2B and B2C, checklists, practice-oriented group work, discussion.

Recommended for

Marketing managers, brand managers, brand managers, corporate identity managers, social media managers, business development managers, heads of corporate communications, sales managers, managing directors as well as specialists and managers from marketing, communications, PR and advertising.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

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Further recommendations for "Corporate identity and digital brand management"

Seminar evaluation for "Corporate identity and digital brand management"

4.3 from 5
with 38 ratings
training content:
4.2
Content comprehensibility:
4.4
Practical relevance:
4.1
Trainer expertise:
4.7
Participant orientation:
4.4
Method variety:
4.2
On-site training together
Booking number
1921
€ 1.490,- plus VAT
2 days
in Stuttgart
on 10.12.2025
German
In-person trainings
Joint online training
Booking number
33451
€ 1.490,- plus VAT
2 days
Online
3 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
14.07.2025
Live-Online
Booking number: 33451
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
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Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 14.07.2025

09:00 am - 5:00 pm

Tuesday, 15.07.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.12.2025
Stuttgart
Booking number: 1921
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Venue
Mövenpick Hotel Stuttgart Airport
Mövenpick Hotel Stuttgart Airport
Flughafenstrasse 50, 70629 Stuttgart
Room rate: € 136,25 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Wednesday, 10.12.2025

09:00 am - 5:00 pm

Thursday, 11.12.2025

09:00 am - 5:00 pm

Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
23.02.2026
Live-Online
Booking number: 33451
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 23.02.2026

09:00 am - 5:00 pm

Tuesday, 24.02.2026

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
29.07.2026
Live-Online
Booking number: 33451
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Wednesday, 29.07.2026

09:00 am - 5:00 pm

Thursday, 30.07.2026

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 1921
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 33451
€ 1.490,- plus VAT.
€ 1,773.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
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