Training
This training is held in German.
Does your website or online campaign meet the business objectives you have set? What really needs to be measured? The best way to answer these frequently asked questions is to use web analytics, one of the supreme disciplines in online marketing. In our practice-oriented training, you will learn about the most important functions and relevant key figures of Google Analytics™. We will show you how to use this tool to measure the success of your online activities, taking into account your individual objectives, and how to use the data obtained to derive recommendations for action to optimize your online strategy.
Contents
"Please set up a Google Analytics account in advance!"
Basics
- Preparatory activities for a good web analysis basis.
- Goals of the web analysis.
- Setting up a Google Analytics account.
- Integration of Google Analytics™ into the website.
- Functions and key figures of Google Analytics™.
- The Google Analytics data model.
- Limits of Google Analytics™.
- Essential contents of a sustainable, target-oriented tracking concept.
Practical part
- Integration of Google Analytics™ into your own website.
- Google Analytics 4 at a glance.
- Create reports and reports in Google Analytics 4.
- Campaign tagging in Google Analytics 4.
- Track your own key figures in Google Analytics and Google Looker Studio.
Evaluation
- Exploratory data analysis in Google Analytics 4.
Please set up a Google Analytics account in advance!
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You can set up and configure Google Analytics™ for your web analysis.
- You will learn how to initiate and monitor targeted optimization measures.
- You can determine which content on the web really interests your target groups.
- You know how Google Analytics™ is structured and how data is collected.
- You know how to define, understand and efficiently monitor key performance indicators.
- You will gain an initial insight into data visualization with Google Looker Studio.
Please set up a Google Analytics account in advance.
© 2015 Google Inc. all rights reserved. Google Analytics™ is a trademark of Google Inc.
Methods
Trainer input, case/best practice examples, hands-on: practical application of what has been learned. Exchange of experience, exercises.
Recommended for
Marketing professionals, Google Analytics™ newcomers and people who have already taken their first steps with Google Analytics™.
Further recommendations for "Google Analytics Practice Day 4 - Measuring and analyzing the success of websites"
Attendees comments
"I particularly liked the individual approach to the questions and needs of the participants. The whole package was perfect!"
Jessica Pempe
LYNX B.V.
"I particularly liked the way the event was organized and the content conveyed. The training was technically convincing."
Vanessa Wild
Lyreco Germany GmbH
Seminar evaluation for "Practical day Google Analytics 4 - Measuring and analyzing the success of websites"
4.9 from 5
with 22 ratings
training content:
4.9
Content comprehensibility:
4.9
Practical relevance:
4.7
Trainer expertise:
4.9
Participant orientation:
4.9
Method variety:
4.8
Joint online training
Start dates and details
08.07.2025
Live-Online
Booking number:
33454
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
max. 10 participants
Tuesday, 08.07.2025
09:00 am - 5:00 pm
15.10.2025
Live-Online
Booking number:
33454
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
max. 10 participants
Wednesday, 15.10.2025
09:00 am - 5:00 pm
29.01.2026
Live-Online
Booking number:
33454
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
max. 10 participants
Thursday, 29.01.2026
09:00 am - 5:00 pm
Training is guaranteed to take place
Booking number:
33454
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
max. 10 participants
Booking number:
33454
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
max. 10 participants
No suitable date?
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