4.4
Book 2 hours of individual coaching with your trainer.More info
This training is held in German.
Videos, visual content, and audio are "hero content" in corporate communications. In this training course, you will learn how to produce effective media on your own, even with a limited budget, and what possibilities recruiting videos, interviews, tutorials, livestreams, audio content, and more offer. Get to know hardware, software, and AI tools for in-house production of content and social media content, and learn how branding, employer branding, and content marketing with media can generate decisive competitive advantages for your company.
Contents
including AI methods
Basics
- Video and audio content in content marketing.
- What works on which channels?
- Do it yourself or hire a professional?
Hardware and software
- Hardware: Smartphones or professional cameras. What do I really need?
- Video hardware: smartphones, professional cameras, action cams, 360-degree cams.
- Gimbals, tripods, drones - which accessories for which purpose?
- Natural light, reflectors, and spotlights: content in the right light.
- Video software: simple or professional? Editing techniques, tools, plugins, and tricks.
- Recording audio: Radio links, directional microphones, podcast microphones, and field recorders.
Video
- Video strategy: scripts and settings. Planning, designing, and briefing moving images with and without AI.
- Employer branding and recruiting formats: Moving people with moving images.
- Good news: interviews, case studies. Live and event reporting.
- Service to customers: Reduce service costs with explanatory videos, explainers and co.
- Corporate videos: What works. What doesn't.
- Voiceovers - speak or let speak?
- Music, sounds, FX and what is possible with AI.
- Distribute video content on social media channels.
Audio
- More than podcasts: Audio formats for content marketing.
- Software tools: Edit and optimize audio with free and shareware.
Performance measurement
- Media KPIs - When are my media successful?
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will learn which types of media can be used for audio and video communication and how you can use media to increase your company's presence on your own content marketing platforms.
- You will learn how to create social media formats from long-form content.
- You know the hardware and software requirements for creating successful media for small to medium budgets.
- During training, you work with smartphones/cameras, microphones, radio links, reflectors, tripods and other hardware.
- You know which hardware and software tools are required for production.
After this training you can:
- Putting together the right software and hardware for your company.
- Create better video content and more professional audio content yourself.
- Assess the possibilities, but also the limits of self-produced media.
- Issue more specific briefings for video and audio productions.
Please bring any equipment you have for producing videos and audio recordings for practical exercises!
Methods
Trainer input, case studies/best practice examples, detailed practical exercises, group work, discussion, exchange of experiences, practical advice. Checklists and working aids support successful implementation in practice.
Tool
The following third-party tool can be used in the event:
Recommended for
Specialists/managers from social media, online marketing, marketing, content marketing, communications, press and public relations, advertising, e-commerce, sales, product management, as well as online editors, employees from companies, agencies, and consulting firms. The training also suitable for beginners.
Further recommendations for "Videos and audio for effective content marketing"
On-site training together
Booking number
30560
30560
€ 1.590,-
plus VAT
2 days
in 4 locations
4 Events
German
Joint online training
Ratings and feedback from our participants
4.4
120
Ratings
training content:
4.3
Content comprehensibility:
4.6
Practical relevance:
3.9
Trainer expertise:
4.6
Participant orientation:
4.7
Method variety:
4.3
Start dates and details
16.03.2026
Berlin
Booking number:
30560
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 16.03.2026
09:00 am - 5:00 pm
Tuesday, 17.03.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
16.06.2026
Cologne
Booking number:
30560
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 16.06.2026
09:00 am - 5:00 pm
Wednesday, 17.06.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
17.09.2026
Live-Online
Booking number:
33460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 17.09.2026
09:00 am - 5:00 pm
Friday, 18.09.2026
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.11.2026
Hamburg
Booking number:
30560
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 11.11.2026
09:00 am - 5:00 pm
Thursday, 12.11.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.02.2027
Live-Online
Booking number:
33460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 04.02.2027
09:00 am - 5:00 pm
Friday, 05.02.2027
09:00 am - 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
18.03.2027
Stuttgart
Booking number:
30560
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 18.03.2027
09:00 am - 5:00 pm
Friday, 19.03.2027
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
30560
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33460
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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