Workshop
This workshop is held in German.
Fewer and fewer school leavers want to complete a traditional apprenticeship. At the same time, there is a high demand for skilled workers, and not just at an academic level. The challenge for companies is to address and attract future trainees with limited resources such as budget, human resources and available technology. In the workshop, we will work out which innovative and cost-effective campaigns can be used to address good applicants from Gen Z and persuade them to apply.
Contents
Touchpoints along the "Candidate Journey" to attract good applicants .
Special features of Generation Z:
- The reverse market: companies advertising to Gen Z & not the other way around.
- Know the young generation's expectations of companies and identify points of contact.
- Reach the target group in their environment and convince them with the right messages.
Bringing your own company to life, e.g. by organizing events on site.
Development of a social media strategy:
- Selection of target group-specific social media channels.
- Design of appealing and emotionalizing contributions.
- Time planning of personnel resources in order to be able to "post" quickly and continuously and draw attention to your own company.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- Develop touchpoints along the candidate journey where potential applicants can be attracted to the company.
- Get to know the special features of Gen Z and their effects on application procedures.
- Receive tips on designing events and authentic messages to attract the younger generation to apprenticeships at the company.
- Exchange views with other participants and experts on successful and less successful measures and discuss new ways of approaching applicants .
Methods
Trainer input, group and individual exercises, best-practice examples, work aids and checklists, discussion, exchange of experience, practical workshop.
Recommended for
trainers, recruiters, training managers, HR developers, HR manager.
Seminar evaluation for "Innovative trainee acquisition: How to win over Gen Z"
4.7 from 5
with 8 ratings
training content:
4.7
Content comprehensibility:
5
Practical relevance:
4.3
Trainer expertise:
4.8
Participant orientation:
5
Method variety:
4.8
Joint online training
Start dates and details
20.10.2025
Live-Online
Booking number:
34993
€ 270,- plus VAT.
€ 321.30 incl. VAT.
Course
zoom
Days & Times
2.5 hrs.
Monday, 20.10.2025
3:00 pm - 5:30 pm
24.03.2026
Live-Online
Booking number:
34993
€ 270,- plus VAT.
€ 321.30 incl. VAT.
Course
zoom
Days & Times
2.5 hrs.
Tuesday, 24.03.2026
4:00 pm - 6:30 pm
Training is guaranteed to take place
Booking number:
34993
€ 270,- plus VAT.
€ 321.30 incl. VAT.
Details
2.5 hrs.
Booking number:
34993
€ 270,- plus VAT.
€ 321.30 incl. VAT.
Details
2.5 hrs.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
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