Workshop
This workshop is held in German.
Fewer and fewer school leavers want to complete a traditional apprenticeship. On the other hand, there is a high demand for skilled workers, and not just at an academic level. The challenge for companies is to approach and attract future trainees with limited means, such as budget, personnel resources and available technology. In this workshop, you will learn and work out which innovative and cost-effective campaigns you can use to appeal to good Gen Z applicants and persuade them to apply to your company.
Contents
Touchpoints along the "Candiate Journey" to attract good applicants .
Special features of Generation Z:
- The reverse market: companies advertising to Gen Z & not the other way around.
- Know the young generation's expectations of companies and identify points of contact.
- Reach the target group in their environment and convince them with the right messages.
Bringing your own company to life, e.g. by organizing events on site.
Development of a social media strategy:
- Selection of target group-specific social media channels.
- Design of appealing and emotionalizing contributions.
- Time planning of personnel resources in order to be able to "post" quickly and continuously and draw attention to your own company.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You work out the touchpoints along the candidate journey at which you can attract potential applicants to your company.
- You will learn about the special characteristics of Gen Z and their impact on application procedures.
- You will receive tips on designing events and authentic messages to attract the young generation to training positions in your company.
- They exchange views with the other participants and experts on successful and less successful measures and discuss new ways of approaching applicants.
Methods
Trainer input, group and individual exercises, best practice examples, work aids and checklists, discussion, exchange of experience, practical workshop
Recommended for
trainers, recruiters, training managers, HR developers, HR manager
Seminar evaluation for "Innovative trainee acquisition: How to win over Gen Z"
4.7 from 5
with 8 ratings
training content:
4.7
Content comprehensibility:
5
Practical relevance:
4.3
Trainer expertise:
4.8
Participant orientation:
5
Method variety:
4.8
Joint online training
Start dates and details
20.10.2025
Live-Online
Booking number:
34993
€ 270,- plus VAT.
€ 321.30 incl. VAT.
Course
zoom
Days & Times
2.5 hrs.
Monday, 20.10.2025
3:00 pm - 5:30 pm
24.03.2026
Live-Online
Booking number:
34993
€ 270,- plus VAT.
€ 321.30 incl. VAT.
Course
zoom
Days & Times
2.5 hrs.
Tuesday, 24.03.2026
4:00 pm - 6:30 pm
The next booking ensures this course will take place
Booking number:
34993
€ 270,- plus VAT.
€ 321.30 incl. VAT.
Details
2.5 hrs.
Booking number:
34993
€ 270,- plus VAT.
€ 321.30 incl. VAT.
Details
2.5 hrs.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us – The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Mon - Fri 8 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
