Training
This training is held in German.
Today's customers are well informed, both in B2C and B2B. They use a variety of touchpoints on their customer journey. In this training, you will learn how to develop a customer-centric marketing strategy, orchestrate channels and content and, in some cases, actively manage them in order to perfectly accompany your customers along the customer journey.
Contents
Introduction customer journey
- Customer journey as a marketing strategy.
- Phases, communication channels and touchpoints of the customer journey.
- Customer journey vs. sales funnel
Understanding customer journeys
- Touchpoint analysis, pain points and moments of truth.
- Target group segmentation and persona method.
- Customer journey mapping.
Designing customer journeys
- Customer experience strategy.
- CJ Management Framework.
Touchpoint management along the customer journey
- Optimal use of content and channels.
- Optimization of the analogue channels.
- Digital CJ: Touchpoint tracking and data protection aspects.
- Automation and personalization in all digital channels.
- Holistic system: omnichannel management.
Impulse: The path to customer journey management in the company
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You understand the customer journey of your customers better and know which methods you can use to make it more transparent.
- You can optimize the customer experience at the individual touchpoints (customer experience management) and better influence purchasing decision processes.
- You will learn methods for customer journey tracking in your digital channels.
- You understand how to develop customer journey-driven campaigns for your marketing channels.
- You get a holistic view of multichannel/omnichannel campaigns.
- You will be able to design, initiate and manage your own customer journey projects.
Methods
In-person events
Input with many examples, practical exercises based on case examples from the group of participants, exchange of experiences, work aids and checklists.
Live online events
Input with many examples, practical exercises based on case examples from the group of participants, exchange of experiences, work aids and checklists.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from marketing, online marketing, communication, advertising, sales, CRM/customer service and other customer-related areas in companies who want to familiarize themselves with the topic of customer journey management or develop the topic further in their company.
Attendees comments
"It was a good mix of theory and practice, I thought the opportunity to take part online was great.
Lots of input and good tools to get started straight away - you leave the event with a good feeling."
Natascha Baumann
freelancermap GmbH
"I can recommend the training because of the good lecturers and the excellent learning environment."
Stefanie Weichelt
DVG
"The trainer presented the content in a very structured and entertaining way. I particularly liked the combination of theory and suitable practical tasks."
Johanna Feuerlein
VR-NetWorld
"It was a successful training that provided a lot of information and supported and furthered my work."
Kirsten Erb
Süwag Vertrieb AG & Co. KG
Seminar evaluation for "Customer Journey in Multichannel Marketing"
4.4 from 5
with 306 ratings
training content:
4.4
Content comprehensibility:
4.6
Practical relevance:
4
Trainer expertise:
4.6
Participant orientation:
4.3
Method variety:
4.2
On-site training together
Booking number
3508
3508
€ 1.590,-
plus VAT
2 days
in 4 locations
4 Events
German
Joint online training
Start dates and details
25.06.2025
Live-Online
Booking number:
32860
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 25.06.2025
09:00 am - 5:00 pm
Thursday, 26.06.2025
09:00 am - 5:00 pm
01.09.2025
Frankfurt a. M./Eschborn
Booking number:
3508
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 01.09.2025
09:00 am - 5:00 pm
Tuesday, 02.09.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
14.10.2025
Live-Online
Booking number:
32860
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 14.10.2025
09:00 am - 5:00 pm
Wednesday, 15.10.2025
09:00 am - 5:00 pm
03.12.2025
Stuttgart
Booking number:
3508
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 03.12.2025
09:00 am - 5:00 pm
Thursday, 04.12.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
23.02.2026
Live-Online
Booking number:
32860
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 23.02.2026
09:00 am - 5:00 pm
Tuesday, 24.02.2026
09:00 am - 5:00 pm
15.04.2026
Hamburg
Booking number:
3508
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 15.04.2026
09:00 am - 5:00 pm
Thursday, 16.04.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
16.06.2026
Live-Online
Booking number:
32860
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 16.06.2026
09:00 am - 5:00 pm
Wednesday, 17.06.2026
09:00 am - 5:00 pm
17.09.2026
Düsseldorf/Hilden
Booking number:
3508
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 17.09.2026
09:00 am - 5:00 pm
Friday, 18.09.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
3508
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
32860
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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