Training
This training is held in German.
The increasing shortage of skilled workers is forcing companies to rethink their traditional strategies for recruiting employees and - beyond the traditional channels - to explore new avenues. The meta-platforms Facebook, Instagram and TikTok are proving to be particularly effective in attracting the attention of passive job seekers. In this training course, we use practical examples and best practices to show you how to make the best use of social media platforms for your recruiting, how to stand out from the competition and which specific strategies promise the greatest success. Learn how to reach and attract new talent through targeted social media campaigns and advertisements.
Contents
Understanding potential applicants as a target group
- Development of candidate personas.
- Entitlements of employees on the labor market.
- Attracting new Employees and retaining existing ones.
Organic vs. paid marketing
- User numbers, user behavior, comparison with other platforms.
- Introduction to the functions of the platforms Facebook, Instagram, & TikTok.
- Advantages and implementation of organic & paid marketing.
Overview of the ad managers
- Development of business managers.
- Development of campaigns.
Implementation of campaigns in the ad manager
- Objectives of campaigns.
- Target groups.
- Creative creation.
Change in the application process for social media ads
- Instant forms.
- Perspective Funnel.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You know what options there are for using the Facebook, Instagram and TikTok platforms for your recruiting.
- You will learn how to develop candidate personas in order to formulate the messages of your advertising measures for specific target groups.
- You will gain a comprehensive insight into the structure of the ad manager and learn the basics of creating a recruiting campaign.
- You will learn which specific tools can be used to optimize the application process in connection with social media recruiting.
- You will receive specific tools for creating and designing appealing advertisements.
Methods
Trainer input, case/best-practice examples, hands-on: practical application of what has been learned
Recommended for
This live online training is aimed at anyone who wants to optimize their recruiting strategies through the targeted use of meta platforms such as Facebook, Instagram and TikTok. It is ideal for specialists and managers from the fields of marketing, social media marketing, corporate communications, HR management and employer branding. This training offers you the ideal introduction to improving your recruitment processes with the help of social media channels and targeted advertisements.
Further recommendations for "Talent Search 2.0: Social Media Recruiting on Facebook, Instagram & Co."
Seminar evaluation for "Talent Search 2.0: Social Media Recruiting on Facebook, Instagram & Co."
4.5 from 5
with 6 ratings
training content:
3.7
Content comprehensibility:
4.3
Practical relevance:
4.6
Trainer expertise:
4.8
Participant orientation:
5
Method variety:
4.3
Joint online training
Start dates and details
18.08.2025
Live-Online
Booking number:
36502
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Monday, 18.08.2025
09:00 am - 5:00 pm
09.10.2025
Live-Online
Booking number:
36502
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 09.10.2025
09:00 am - 5:00 pm
27.02.2026
Live-Online
Booking number:
36502
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Friday, 27.02.2026
09:00 am - 5:00 pm
Training is guaranteed to take place
Booking number:
36502
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Booking number:
36502
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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