Storytelling as a management tool

Introduction

• The latest findings from neuroscience:
  Why stories are such a powerful form of communication and how they can influence the thoughts and actions of your stakeholders .
• Who are your addressees, who do you want to convince?

Success factors

• Structure of successful stories.
• Classic elements and patterns of action.

Storyfinding: The right story for the right content

• Inspire and activate teams: Increase team motivation and promote high performance with gripping stories.
• Curb rumors: Counteract misinformation and rumors through targeted storytelling to prevent damage and create a positive work environment.
• Communicating knowledge: Making complex information easier to understand and remember through stories.
• Promote collaboration and team spirit: Strengthen collaboration and increase team spirit by sharing stories.
• Communicating values: Communicating corporate values and ethics authentically through inspiring stories.
• Change management: Accompanying teams through phases of change and taking them with you through the targeted use of contextual representations.
• Self-marketing: Using your personal story to appear authentic and charismatic as a manager.
• Effective corporate branding: Building a strong brand image through the targeted dissemination of corporate stories.

Transfer into practice

• Suitable content for good stories.
• Sample templates.
• Agenda Setting.
• Dramaturgy, storyboard and timing.
• Story check.