Contents
The role of the back office in sales
- The new understanding of roles in internal sales.
- Success factor no. 1: Cooperation between internal sales and field sales.
Internal sales as customer manager and sales person
- Sales psychology.
- Qualify requests correctly.
- Identify customer potential.
- Differentiate and serve customers effectively.
- Follow up offers successfully.
- Multi-channel sales.
Customer loyalty: The telephone customer visit
- Targeted prevention of customer churn.
- serve B and C customers effectively.
- Awaken dormant customers, win back lost customers.
- Finding sales approaches in conversations.
The right way to deal with different customers
- Explanations of the different "customer types".
- Interpret and understand customer behavior.
- "Typical" linguistic and body language signals of the individual behavioral styles.
Cross-selling and up-selling on the phone
- Develop suitable offers for additional sales.
- Recognize sales opportunities in conversation.
- Timing is crucial: Skillfully transition to additional sales.
- After Sales on the phone.
Tools for telephone acquisition
- Development of a sales-active conversation structure.
- Skilfully counter objections during telephone canvassing.
- Successful telephone canvassing.
- Using AI as a pool of ideas
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
Today, the internal sales team prepares customer appointments, researches important information for the field sales team, supports them in preparing quotations and follows up on appointments. However, the sales-oriented focus in internal sales is becoming increasingly important!
- You will develop a strategy to make targeted use of sales potential in customer service and internal sales.
- You will gain confidence for difficult discussions and price negotiations.
- You will recognize how to submit additional offers and follow up successfully.
- You know which wording to use to convince contacts of your offer.
- In this training course you will learn how to sell more actively with professional telephone canvassing.
Methods
Trainer input, case/best-practice examples, exercises with the telephone training system, discussion, exchange of experience, work aids, checklists.
Recommended for
Internal sales staff, customer service staff, customer managers, sales assistants, telemarketers, employees who actively sell, junior managers in internal sales and anyone who wants to sell more actively with professional telephone canvassing.
Further recommendations for "Sell more actively with professional telephone acquisition"
Attendees comments
"I particularly liked the interactive design."

"I particularly liked the trainer's expertise and the way she conveyed the topics, as well as the group itself."

"The instructor customized everything and adapted it to the needs of the participants. High praise!"

"He was an extremely likeable and competent lecturer."

Seminar evaluation for "Sell more actively with professional telephone acquisition"







Start dates and details

Monday, 08.09.2025
09:00 am - 5:00 pm
Tuesday, 09.09.2025
09:00 am - 4:30 pm

Monday, 15.12.2025
09:00 am - 5:00 pm
Tuesday, 16.12.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.