New concept

certified manager KAM / Head of Key Account Management

Take the performance of your key account management team to the next level

Course
Focus AI
This course is held in German.
As Head of Key Account Management, your work lays the foundation for the medium- to long-term success of your department. In this training program, you’ll learn what constitutes successful key account management, how to identify new areas of growth, and how to conduct AI-powered key account analyses. You’ll gain the expertise needed to excel as Head of Key Account Management, and you’ll learn how to lead and strategically manage a (virtual) key account team and strategically manage it, how to effectively use analytics and business development to drive success, and how to identify and strategically analyze your customers’ buying centers. Furthermore, you’ll learn how to successfully build, develop, and lead a key account management team while ensuring success from the very beginning. Participants will acquire versatile technical and methodological skills.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Required Module 1: 2 days of in-person or live online instruction

Managing key accounts professionally I

  • Key account management put to the test
  • What characterizes a professional approach to key account management
  • AI-Powered Key Account Analyses That Unlock Potential
  • Importance of the key account plan in/after a crisis
  • The key account manager as a success factor

Required Module 2: 2 days of in-person or live online instruction

Managing key accounts professionally II

  • Business development process in KA management
  • Targeting management/decisiondecision makers
  • Customer understanding as a success factor
  • The key account manager as a success factor
  • Key accounts and artificial intelligence (AI)

Compulsory module 3: 2 days in person or live online

Leading sales teams successfully

  • Your self-development as a sales manager
  • Increase the performance of your sales team
  • Training for peak performance
  • Artificial intelligence in sales management
  • Conducting employee appraisals in sales

Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.


Final Exam: Online Exam: certified manager / Head of Key Account Management

In this practical continuing education program, "certified : Sales/AI Expert Sales," you will lay the foundation for your successful career as an AI expert in sales. You will learn how to apply and utilize artificial intelligence in sales and be successful from the outset. You will acquire versatile technical and methodological skills and learn how to overcome challenges and better achieve your goals without violating applicable laws or regulatory requirements.

You can decide flexibly when and where you want to take the individual compulsory modules. We recommend that you complete the modules in the order listed within approximately 1 to 2 years and then take the final written exam. Compulsory modules can be waived if you can provide evidence of relevant qualifications.

Required modules

This is the recommended schedule for the required modules. You can select the dates in the shopping cart.
1
Managing key accounts professionally I
Success Factors – Tools – Methods – AI
2 days
at 10 locations and online
2
Managing key accounts professionally II
Improving Customer Relationships for the Long Term – Successfully Tapping into New Potential with AI
2 days
at 6 locations and online
3
Leading sales teams successfully
Managing and training your teams in distribution and sales
2 days, 2 e-learnings
at 5 locations and online

Exam

The exam is included in the discounted package price.
E-exam: certified manager KAM / Head of Key Account Management
Certified by the University of Applied Management Sciences, Mannheim
60 minutes
online

Also included in your continuing education

This content is part of your continuing education. However, it is not listed in the shopping cart.
E-library: 2 e-learning courses Subject area artificial intelligence
12 months free of charge
  • Prompt Engineering
  • Using artificial intelligence in everyday work
Preparation for final exam
Lessons Learned

After completing the training, you will receive a summary (=Lessons Learned) of the exam-relevant content via your learning environment to help you prepare for your final exam.

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

High flexibility: You decide for yourself when and where you attend the individual modules.

Certification: This recognized qualification gives you a head start as a certified manager Key Account Management/Head of Key Account Management.

Final examination: This documents your in-depth knowledge as a basis for the further development of your professional career.

Individual feedback: In each module you will receive practical impulses and individual feedback from your trainer.

You will train the important technical and methodological skills in a practical and intensive way. Tried and tested guidelines, target-oriented tools for successful work as Head of Key Account Management, case studies, role plays, group work and Personal consultation. The focus is on experiential and action-oriented learning. Participants receive direct feedback that helps them move forward!

Participants in the "certified Key Account Manager" training course (30687), participants in the "Key Account Management I" (5066), "Key Account Management II" (5467) and "Leading Sales Teams Successfully" (2850) seminars and all current and future key account managers who want to put their work as Head of Key Account manager Key Account Management on a professional and solid footing.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Examination requirements

Completion of the compulsory modules is a prerequisite.

Exam preparation 

After the training, you will receive a summary (=Lessons Learned) of the exam-relevant content via your learning environment in preparation for your final exam.

Form of examination

Written final exam, e-exam. To save travel costs and time, take the e-exam on your computer at work or at home.

Exam contents

The contents of all compulsory modules are tested in written form (time required: approx. 60 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.

After successfully passing the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Management,certified manager Key Account Management/Head of Key Account Management". This documents your in-depth knowledge as a basis for the further development of your professional career.       

View into the product

Here you can get impressions of the training as well as information about the training topic.

Course - quickly explained
E-test - quickly explained

You can watch 2 videos about the event.

Course - quickly explained
E-test - quickly explained

You can watch 2 videos about the event.

Further training together
Booking number
41007
€ 4.490,- plus VAT
6 days
3 compulsory seminars, 2 e-learning courses, and one e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees
Price upon request
6 days
3 compulsory seminars, 2 e-learning courses, and one e-exam
In-person or Online
Appointment scheduled on an individual basis
with certificate
  • Customized training courses
  • Direct application in practice
  • Efficient use of time and resources
100% non-binding inquiry
Feedback within 24 hours
Or schedule an appointment and get personalized advice

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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