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certified manager KAM / Head of Key Account Management

Take the performance of your key account management team to the next level

Course

This course is held in German.

As Head of Key Account Management, your work lays the foundation for the medium to long-term success of your area of responsibility. In this training course, you will learn what successful key account management is all about, how to find new growth areas, you will gain the necessary specialist knowledge for a successful job as Head of Key Account Management, you will learn how to take responsibility for and strategically manage a (virtual) key account team, how to handle analyses and acquisition effectively and how to identify and strategically analyze your customers' buying centers. You will also learn how to successfully set up, develop and manage a key account management team and how to be successful from the outset. Participants acquire specialist and methodological skills that can be used in a variety of ways.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory module 1: 1 day live online

The EU AI Regulation – EU Artificial Intelligence Act

Challenges and ethical aspects of AI in the context of compliance.
The principles of the EU AI Regulation.
Risks and opportunities associated with the use of AI applications in companies.
data privacy when using AI in the compliance context.
AI strategy in the company.

Compulsory module 2: 1 day live online

ChatGPT & Co. in sales

Contents AI basics: What you really need to know.
Lead machine running at full speed.
From inquiry to top offer.
Customer loyalty on a whole new level.
Reporting and analytics.
Team power with AI.
Automation & Next Level

Compulsory module 3: 2 days in person or live online

Prompt my Sales – How to use AI in sales practice

Examples of AI applications in sales practice.
Lead generation and qualification.
AI as a decision-making aid and implementation booster.
Basics for the perfect prompt, including framework.
Development of the greatest relief aid for your sales department
Develop your own ChatGPT as an assistant, complaint handler, and much more.
Real-time integration into your sales team testing and optimization.

Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.

Final exam
E-exam: certified : Sales / AI Expert Sales (45 min.)

In this practical continuing education program, "certified : Sales/AI Expert Sales," you will lay the foundation for your successful career as an AI expert in sales. You will learn how to apply and utilize artificial intelligence in sales and be successful from the outset. You will acquire versatile technical and methodological skills and learn how to overcome challenges and better achieve your goals without violating applicable laws or regulatory requirements.

You can decide flexibly when and where you want to take the individual compulsory modules. We recommend that you complete the modules in the order listed within approximately 1 to 2 years and then take the final written exam. Compulsory modules can be waived if you can provide evidence of relevant qualifications.

Compulsory modules

This is the recommended schedule for the compulsory modules. The dates can be selected in the shopping cart.

Managing key accounts professionally I

Success factors - instruments - methods

2 days

at 10 locations and online

Details about this module

Managing key accounts professionally II

Sustainably improve customer relationships - successfully tap into new potential

2 days

at 4 locations and online

Details about this module

Leading sales teams successfully

Managing and training your teams in distribution and sales

2 days, 2 e-learnings

at 4 locations and online

Details about this module

Examination

The examination is included in the discounted package price.

E-exam: certified manager KAM / Head of Key Account Management

Certified by the University of Applied Management Sciences, Mannheim

60 minutes

online

Details about this module

Also included in your continuing education

This content is part of your continuing education. However, it is not listed in the shopping cart.

E-library: 2 e-learning courses Subject area artificial intelligence

12 months free of charge

Prompt Engineering
Using artificial intelligence in everyday work

Preparation for final exam

Lessons Learned

After completing the training, you will receive a summary (=Lessons Learned) of the exam-relevant content via your learning environment to help you prepare for your final exam.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

High flexibility: You decide for yourself when and where you attend the individual modules.

Certification: This recognized qualification gives you a head start as a certified manager Key Account Management/Head of Key Account Management.

Final examination: This documents your in-depth knowledge as a basis for the further development of your professional career.

Individual feedback: In each module you will receive practical impulses and individual feedback from your trainer.

Methods

You will train the important technical and methodological skills in a practical and intensive way. Tried and tested guidelines, target-oriented tools for successful work as Head of Key Account Management, case studies, role plays, group work and Personal consultation. The focus is on experiential and action-oriented learning. Participants receive direct feedback that helps them move forward!

Recommended for

Participants in the "certified Key Account Manager" training course (30687), participants in the "Key Account Management I" (5066), "Key Account Management II" (5467) and "Leading Sales Teams Successfully" (2850) seminars and all current and future key account managers who want to put their work as Head of Key Account manager Key Account Management on a professional and solid footing.

Final examination

Examination requirements

Completion of the compulsory modules is a prerequisite.

Exam preparation

After the training, you will receive a summary (=Lessons Learned) of the exam-relevant content via your learning environment in preparation for your final exam.

Form of examination

Written final exam, e-exam. To save travel costs and time, take the e-exam on your computer at work or at home.

Exam contents

The contents of all compulsory modules are tested in written form (time required: approx. 60 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.

After successfully passing the final exam, you will receive the recognized certificate from the Haufe Akademie and the Mannheim School of Management,certified manager Key Account Management/Head of Key Account Management". This documents your in-depth knowledge as a basis for the further development of your professional career.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

View into the product

Here you can get impressions of the training as well as information about the training topic.

VIDEO

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

VIDEO

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Further training together

Booking number
41007

€ 4.490,- plus VAT

Details

6 days

3 compulsory seminars, 2 e-learning courses, and one e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

6 days

3 compulsory seminars, 2 e-learning courses, and one e-exam

In-person or Online

with certificate

Request

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

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