User experience (UX) on websites

1) Introduction and basics

• What is user experience? Overall view and important distinctions.
• Why is good user experience important? Opportunities for digital products.
• How is UX done and who is involved? Roles, organization, models and processes.
• Best practices in digital product development.

2) Design Sprint

A. Understanding

• Identification: Who are your users and what are their goals and needs?
• Understanding: Strategies and methods to understand and connect with your users .
• The context of use: In what context and with what challenges will your product be used?

B. Modeling

• Journeys & scenarios of today: What happens before, during and after the use of your product?
• Inventory: How user-friendly is your existing product?
• Narrow down the problem: What do you want to improve?

C. Design & Prototyping

• "How could we...?": Finding ideas.
• Rethinking the future: journeys & scenarios of tomorrow.
• Information architecture: What information does your target group need and how should it be structured?
• Interaction diagrams: Designing the dialog between your target group and your digital product.
• Prototyping: Visualization of initial product ideas.
• Proven usability heuristics and interaction principles.

D. Testing and optimization

• Testing: Validating concepts with your target group in order to plan success with as little effort as possible.
• Overview of methods: quantitative and qualitative methods - when do I use what?
• Deep-dive quantitative methods: Feedback mechanisms and surveys.
• Deep-dive qualitative methods: User tests and expert-based evaluations.