training
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This training is held in German.
In many companies, marketing campaigns follow a fixed standard process - they are often planned along the existing channels. What is often neglected: the real perspective of the customers.
In this interactive training , you will learn how to use user story mapping - a method from agile product development - to systematically develop campaigns along the customer journey. You will visualize what really matters to customers and plan measures with clear priorities, greater impact and a shared understanding within the team.
Contents
Basics & Introduction
- What is user story mapping?
- Why classic campaign planning often falls short.
Thinking campaigns with a customer focus
- The customer journey as the basis of the campaign logic.
- Personas & target groups - develop them briefly and effectively.
- From need to action: understanding user behavior.
Apply user story mapping in marketing
- Building a story map for a campaign using an example.
- Assign content and measures sensibly.
- From the user story mapping workshop to the campaign plan.
Practical workshop: Create your own story map
- Step-by-step instructions.
- Work in small groups: Map your own campaign or example campaign.
- Joint reflection: discover learnings, gaps, blind spots.
Transfer & implementation in everyday life
- How to use story maps in teamwork.
- prioritization, resource planning and release waves.
- Tips for everyday use
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You will learn about the user story mapping method and how to use it in marketing .
- You improve collaboration within the team and with agencies through a shared understanding and a visual overview.
- You plan campaigns based on real customer needs instead of purely channel-driven.
- You identify gaps and priorities in the customer journey before time and money are invested in measures.
Methods
Trainer input, case/best-practice examples, practical exercises, individual/group work, discussion, exchange of experience, practical advice. Checklists and work aids support successful implementation in practice.
The following third-party tool can be used in the event:
Recommended for
This training is aimed at anyone who wants to plan marketing campaigns in a strategic, customer-centric and team-oriented way - in particular: Marketing managers, project managers, content and social media teams, product marketing and brand managers.
Further recommendations for "User story mapping in marketing"
Joint online training
Start dates and details
08.12.2025
Live-Online
Booking number:
42064
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Monday, 08.12.2025
09:00 am - 5:00 pm
12.03.2026
Live-Online
Booking number:
42064
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 12.03.2026
09:00 am - 5:00 pm
19.05.2026
Live-Online
Booking number:
42064
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Tuesday, 19.05.2026
09:00 am - 5:00 pm
11.09.2026
Live-Online
Booking number:
42064
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Friday, 11.09.2026
09:00 am - 5:00 pm
Booking number:
42064
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
1 day
Limited number of participants
Booking number:
42064
€ 790,- plus VAT.
€ 940.10 incl. VAT.
Details
1 day
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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