Webinar
New
This webinar is held in German.
In this comprehensive legal session, you will learn everything you need to know about the legal challenges and opportunities when using generative AI in marketing. The webinar offers a mixture of presentation, case studies and interactive exchange of experiences.
Our expert will guide you through the most important legal framework conditions, impart AI expertise and use best practice examples to explain what to look out for when using generative AI in marketing .
Contents
Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence
The legal provisions of the AI Regulation for the use of generative AI in marketing
- Overview of the legal framework of the AI application according to the AI Regulation.
- Transparency obligations in connection with media content generated by AI.
- High-risk AI and prohibited practices in the AI sector.
Property rights and competition law in the use of generative AI
- Overview of the property rights that may become relevant in connection with the use of generative AI.
- What intellectual property rights can be obtained for AI-generated media content itself?
- Risk of infringement of third-party property rights by AI-generated media content.
Data protection law and generative AI
- Overview of the principles of data protection law.
- Possible legal bases.
- Best practices and risk minimization measures.
Key Findings and ToDo's
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You can help shape the future of marketing.
- You avoid legal stumbling blocks.
- You exchange ideas with other marketing managers.
- You discuss best practice examples.
- You minimize legal risks in campaigns using AI.
- You will receive checklists and "do's and don'ts" to support you.
Methods
Lecture with presentation, case studies, exchange of experiences and discussion, Q&A, best practice examples and checklists.
The following third-party tool can be used in the event:
Recommended for
The webinar is aimed at marketing managers in companies who use generative AI and want to avoid legal stumbling blocks.
Further recommendations for "AI in marketing - legal foundations & best practices"
Joint online training
Start dates and details
03.03.2026
Live-Online
Booking number:
42070
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Tuesday, 03.03.2026
09:00 am - 12:00 pm
04.05.2026
Live-Online
Booking number:
42070
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Monday, 04.05.2026
09:00 am - 12:00 pm
08.09.2026
Live-Online
Booking number:
42070
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Tuesday, 08.09.2026
09:00 am - 12:00 pm
Booking number:
42070
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
42070
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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