Contents
Personnel marketing in practice
- Your recruiting target group: appeal to different disciplines and generations.
- The search strategy: habits and media use of the target group.
Selection and design of your recruiting media
- Where to look and where to find: develop a recruiting strategy that fits the budget.
- Job advertisements in print and online, career website, referral programs, university marketing.
- Recruitment with social media and active sourcing.
- External personnel service providers: who can help?
Review application documents
- Candidate management: contact, correspondence and a convincing candidate experience.
- Who is suitable: Pre-selection/screening and systematic assessment of the documents.
- Who do you invite for an interview?
What to bear in mind during preparation
- Who exactly are you looking for: from the requirements profile to the interview guidelines.
- Professional coordination and order clarification with the specialist department.
- What to look out for in telephone and video interviews?
The applicant interview in practice
- Professional interviewing and management of difficult interview situations.
- Use targeted questioning techniques and maximize information gathering.
- Observe legal pitfalls, AGG and GDPR.
The right recruiting decision
- Make the right decision accurately and avoid distortions of perception.
- Employer branding in practical terms: finding out what applicants want and convincing suitable candidates to become employers.
Figures, data, conclusions
- Strategic requirements planning: drawing the right conclusions for recruiting from the corporate strategy.
- Plan which Employees with which skills are needed in the company.
- Use recruiting key figures to measure and optimize success.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You know how to get the Employees you really need.
- You will gain a compact overview of all the steps involved in recruiting personnel.
- You will learn tips and tricks for classic and innovative recruiting options.
- You can easily transfer the practical input and suggestions to your real HR work.
- You know how to recruit staff even on a small budget.
- You can bring in and work on your own cases and questions.
Methods
Learning from practical examples, case studies on real vacancies from companies, practical exercises along the recruiting workflow, use of checklists and tools, moderated discussion.
Recommended for
Employees and managers from the HR and recruiting sector, executives and managers with personnel responsibility, recruiters, HR managers, HR business partners, HR service providers, management/team assistants and anyone who wants to acquire a compact, up-to-date and practical understanding of the topic of personnel recruitment.
Further recommendations for "Recruitment from A to Z"
Attendees comments
"A great training that delivers what it promises: the content is really covered from A-Z! Definitely recommended."

"Exciting content that was conveyed in a relaxed and pleasant atmosphere! A great opportunity to exchange experiences."

"A successful training that showed me new ways for familiar structures in personnel recruitment!"

"The group was very communicative, super nice and the trainer fitted into the team 100%. I learned a lot and despite the course being fully booked, all my needs and questions were catered for."

Seminar evaluation for "Recruitment from A to Z"







5256
Start dates and details
Monday, 30.06.2025
10:00 am - 6:00 pm
Tuesday, 01.07.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Thursday, 18.09.2025
10:00 am - 6:00 pm
Friday, 19.09.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Thursday, 30.10.2025
10:00 am - 6:00 pm
Friday, 31.10.2025
09:00 am - 4:30 pm
Wednesday, 19.11.2025
10:00 am - 6:00 pm
Thursday, 20.11.2025
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.

Wednesday, 21.01.2026
10:00 am - 6:00 pm
Thursday, 22.01.2026
09:00 am - 4:30 pm

Wednesday, 18.02.2026
10:00 am - 6:00 pm
Thursday, 19.02.2026
09:00 am - 4:30 pm
Thursday, 05.03.2026
10:00 am - 6:00 pm
Friday, 06.03.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Monday, 16.03.2026
10:00 am - 6:00 pm
Tuesday, 17.03.2026
09:00 am - 4:30 pm
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.