Recruitment from A to Z

Personnel marketing in practice

• The recruiting target group: addressing different disciplines and generations.
• The search strategy: habits and media use of the target group.

Selection and design of recruiting media

• Where to look and where to find: develop a recruiting strategy that fits the budget.
• Job advertisements in print and online, career website, referral programs, university marketing.
• Recruitment with social media and active sourcing.
• External personnel service providers: who can help?

Review application documents

• Applicant management: contact, correspondence and a convincing candidate experience.
• Who is suitable: Pre-selection/screening and systematic assessment of the documents.
• Who is invited to the interview?

What to bear in mind during preparation

• Who exactly is being sought: from the requirements profile to the interview guidelines.
• Professional coordination and order clarification with the specialist department.
• What to look out for in phone and video interviews?

The applicant interview in practice

• Professional interviewing and management of difficult interview situations.
• Use targeted questioning techniques and maximize information gathering.
• Observe legal pitfalls, AGG and GDPR.

The right recruiting decision

• Make the right decision accurately and avoid distortions of perception.
• Employer branding in practical terms: finding out what applicants want and convincing suitable candidates to become employers.

Figures, data, conclusions

• Strategic requirements planning: drawing the right conclusions for recruiting from the corporate strategy.
• Plan which employees with which skills are needed in the company.
• Use recruiting key figures to measure and optimize success.